Sales & Hospitality Associate

Neal Family Vineyards • Full-time • St Helena, CA, US • 2w ago

Neal Family Winery is seeking an enthusiastic, goal-oriented, and self-motivated individual to join our team as a Sales & Hospitality Associate. This is an exciting opportunity to gain hands-on experience across a broad range of winery operations — from guest-facing hospitality and direct-to-consumer sales to wine club management, social media, and inventory.

The successful candidate will deliver exemplary, elevated guest experiences and thrive in a dynamic environment where no two days look alike. You will bring energy, professionalism, and a genuine passion for wine to every interaction, while also supporting daily operations and contributing to continuous improvement across all guest touchpoints.

JOB RESPONSIBILITIES

Tasting Room & Guest Experience

• Deliver elevated, personalized guest experiences that exceed expectations, consistently embodying gracious hospitality and the Neal Family Winery brand

• Provide an engaging overview of wine tasting menus, bottle service options, food pairings, and experiential offerings

• Conduct guided winery tours including vineyard walks, cellar visits, and production area overviews, tailoring each experience to the guest's wine knowledge and interests

• Host guests, members, VIPs, trade visitors, and key stakeholders with polished professionalism while articulating the winery's history, philosophy, and portfolio

• Proactively resolve guest service challenges with discretion and professionalism, transforming issues into positive, memorable outcomes

• Maintain the general appearance of the tasting room and all guest-facing spaces to ensure a brand-appropriate environment

• Assume responsibility for daily opening and closing procedures of the tasting room

• Assist with set-up, breakdown, stocking of supplies, and general operational readiness

• Work cooperatively with all hospitality staff to achieve service and sales goals

Sales & Wine Club

• Actively convert tastings and tours into wine sales and wine club enrollments through informed, consultative guest engagement

• Manage wine club member relationships including sign-ups, order fulfillment, member communications, and renewals

• Follow up on leads and lapsed wine club memberships via phone, email, or in person

• Meet or exceed individual sales and wine club growth targets

• Track daily and monthly retail sales; measure performance against goals and promotional initiatives

• Collaborate with the DTC team to resolve order inquiries, guest concerns, and service recovery needs

Operations & Inventory

• Process and pack wine orders for shipment in compliance with applicable direct-to-consumer shipping regulations

• Coordinate with carriers to ensure timely and accurate order fulfillment

• Maintain accurate inventory counts for tasting room stock, wine club allocations, and retail product

• Ensure timely procurement and inventory of all tasting room supplies including collateral, wine, culinary items, and administrative materials

• Assist with receiving, logging, and storing incoming inventory

• Oversee operational platforms including POS and CRM systems; provide input on team training and process troubleshooting

• Manage the reservation system daily to ensure a seamless cadence of all scheduled experiences

• Ensure the tasting room and estate facilities are maintained in pristine condition

• Ensure compliance with safety standards, emergency preparedness, and property protocols

Additional:

• Support planning and execution of in-house events, club pick-up parties, and trade visits

• Partner on local outreach efforts with luxury hotels, DMCs, transportation providers, and industry partners

• Capture photo and video content during tastings, tours, events, and harvest activities for use across social media channels

General Operations

• Represent the Neal Family Winery brand with professionalism and enthusiasm at all times

• Partner with leadership to develop and refine SOPs, driving operational efficiency and consistency

• Drive continuous improvement initiatives focused on elevating guest experience, operational efficiency, and team performance

• Assist with special projects, hospitality initiatives, and operational improvements as assigned

• Provide input on product presentation, guest flow, tour programming, and sales process improvements

POSITION REQUIREMENTS

• Proven track record of exemplary customer service, communication, and public-facing hospitality

• Demonstrated ability to meet sales goals and close direct-to-consumer transactions

• Minimum of two years of hospitality experience; wine industry or luxury service environment preferred

• Comfortable leading guided tours and speaking knowledgeably about wine, viticulture, and winery operations — training provided

• Strong leadership presence with the ability to manage multiple priorities and execute with minimal supervision

• Experience with or willingness to learn wine club management platforms, POS systems, and inventory tools

• Social media savvy with an eye for compelling content and brand consistency

• Must be a minimum of 21 years of age

• Must be available Saturday and Sunday, with flexibility for weekday and/or evening shifts

PHYSICAL REQUIREMENTS

• Able to lift and carry up to 50 pounds, including up and down stairs, on a regular basis

• Must be able to stand for extended periods and navigate stairs, vineyard terrain, and uneven surfaces

• Comfortable working primarily indoors with occasional tasks in warehouse, cellar, or production areas

• Outdoor work required for vineyard tours, events, and operational needs

Type of Work: Full Time

Job Level: Mid-Level

Compensation: $65,000.00 - $85,000.00

Contact Information

Neal Family Winery

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