About Us
WX Brands, The Bemberg Family and Bread & Butter Wines has taken the wine industry by….not overthinking it.
- #2 fastest growing wine brand in the US (premium price segment) with the #1 Pinot Noir
- 6X consecutive Impact Magazine Hot Brand Winner
- #1 US Brand in Canada
- Fastest growing brand in the UK, #2 US Brand in Sweden, and #1 Pinot Noir in Norway
The results speak for themselves!
With offices located around the world, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.
Our organization is ranked the #9 largest wine supplier in the world. In 2021, 2022, 2023, & 2024 WX Brands was named by North Bay Business Journal as one of the best places to work.
One of the fasting growing wine brands in the US, Bread & Butter Wines has an immediate opening for a Tasting Room Manager to develop and grow our DTC business! This person will need to manage our tasting room team to deliver sales to meet weekly, monthly, quarterly and annual business targets as well as growth goals as set forth in the winery’s long-range business plan.
This person should have a proven track record showing: significant sales of wine or other luxury goods, the ability to build a strong visitor count and viable partnerships in the community, respected and motivating people manager, success in growing an email subscriber list, and development of business opportunities through e-commerce and social media platforms. This position requires a leader who provides a vision for DTC – a problem-solver with initiative and experience that is highly motivated to generate retail sales.
Responsibilities
- Develop and execute annual plans, with responsibility for achieving financial objectives.
- Manage DTC team including but not limited to hiring, scheduling, performance coaching, employee safety and training.
- Determine wine product line and pricing in partnership with Winemaking & Brand Management.
- Define and update winery experiences as needed.
- Work with Wine Club Manager to manage assortment, schedule and fulfillment for Wine Club.
- Work with team to determine and execute tasting room and wine club events.
- Provide two-year forecast to Winemaking on annual basis and update quarterly.
- Determine vendors, product line and pricing for Tasting Room merchandise in partnership with Brand Management.
- Determine and execute local marketing including advertising, pouring events and donation opportunities.
- Develop operating procedures and train/manage staff to follow them.
- Responsible for selling wine to consumers through retail selling channels (tasting room, phone, email, visitor center, events, off-site events, etc.)
- Responsible for regular analysis of sales to determine areas of success and how to grow these areas for increased revenue.
- Improve visitor count. Work with Wine Club Manager to ensure club members are appropriately managed and rewarded.
- Contribute to retail marketing campaigns by providing content for email campaigns.
- Develop and direct Tasting Room strategies to grow sales and club memberships.
- Meet and exceed sales goals.
- Responsible for maintaining and managing the relationship between Tasting Room and landlord.
Reporting
This position reports directly to the Director of DTC; it will likely have two full-time direct reports and additional part-time staff as needed seasonally.
Qualifications
- Minimum of 5 years sales experience managing wine DTC program.
- Proven people manager with experience leading and motivating teams.
- General knowledge of fine wine; bonus for knowledge of the Napa Valley and Napa Valley wines.
- Demonstrated history of exceptional customer service, both in person and via e-commerce channels.
- Strong ability to network and convert connections into increased visitors to the winery.
- Strong understanding of the luxury goods market and proven sales record in the luxury goods market.
- Strong organizational skills: must be able to multi task and to deliver multiple deadlines across a variety of ongoing projects and can collaborate and lead a team.
- Computer skills and knowledge of Wine Direct, Word, Excel, Vin65, Commerce7 Dropbox and other software.
- Self-starter with a strong motivation to create sales opportunities in the retail sales channel.
WX Brands’ Core Values
- WORK WITH FIRE & HUSTLE – Works with a sense of urgency. Takes ownership & does whatever it takes. Works hard & play hard. Celebrates successes.
- KNOW YOUR STUFF – Gets it right the first time. Learns from mistakes. Is an expert in their field. Listens & learns from others.
- LASER FOCUS – Understands & believes in the WX Vision. Behaves consistently, and in alignment, with our goals. Achieves more by doing less.
- SELF STARTER – Ability to complete projects independently and with a spirit of urgency; manage multiple priority projects at once; demonstrate flexibility as priorities change.
- VALUE & SUPPORT EACH OTHER – Works collaboratively as a team. Treats others with respect. Champions all forms of diversity.
Perks
WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!
You can find out more by visiting our website: www.wxbrands.com
Compensation: From $75,000 to $85,000 per year
