Description
JOB SUMMARY: Bronco Wine Company is on a journey to enhance its brand presence, customer engagement, and marketing effectiveness. We are looking for a Marketing Coordinator who is tech-savvy, detail-oriented, and passionate about wine marketing. Under the direction of the Chief Marketing Officer, this role will support the execution of marketing initiatives across digital channels, trade events, and customer engagement platforms. This position requires strong communication skills and the ability to work cross-functionally to ensure the brand story is effectively conveyed through email marketing, website content, social media, and promotional campaigns.
Essential Duties
Website and Email Marketing
- Assist in managing website content updates, ensuring accurate product information, imagery, and promotional materials.
- Develop and execute email marketing campaigns, segmenting audiences to enhance engagement and conversions.
- Track key performance indicators (KPIs) for email marketing, website traffic, and online engagement, providing data-driven insights for optimization.
Social Media and Brand Engagement
- Assist in creating and scheduling engaging social media content across platforms, ensuring consistency in brand messaging.
- Monitor and respond to consumer interactions, questions, and feedback on social media to foster a strong online community.
- Support paid social media advertising efforts, analyzing performance and making recommendations for improvement.
Trade Marketing and Event Coordination
- Coordinate logistics for trade shows, wine tastings, and promotional events to ensure seamless execution.
- Support the development and timely delivery of point-of-sale (POS) materials, product displays, and promotional items to enhance brand visibility.
- Represent Bronco Wine Company at off-site industry events as needed.
- Leads sample requests for exclusive brand and new item development, photo shoots, key account gifts, competitions, PR initiatives, etc. as needed.
Copywriting and Marketing Communications
- Assist in crafting marketing copy for sales materials, email campaigns, social media posts, and digital promotions.
- Ensure that all marketing content aligns with the company’s branding and storytelling guidelines.
- Collaborate with internal teams to refine messaging and ensure alignment with overall business objectives.
Analytics and Reporting
- Track and analyze key marketing metrics across digital platforms (social media, website, email marketing).
- Conduct competitor and market trend analyses to identify new opportunities for growth.
- Assist with budgeting and forecasting of marketing expenditures.
Qualifications
REQUIRED SKILLS/ABILITIES:
- Must be 21 years of age or older.
- Bachelor’s degree strongly preferred in Marketing, Communications, Business, or a related field.
- 1-3 years of marketing experience, preferably in wine, beverage, or consumer goods industries.
- Email marketing experience (creating and executing campaigns) preferred.
- Experience with social media management and advertising through Meta (Facebook & Instagram).
- Familiarity with Google Analytics, SEO/SEM strategies, and digital marketing optimization is a plus.
- Excellent verbal and written communication skills, with experience crafting marketing copy for different platforms.
- Highly proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Strong organizational skills, attention to detail, and ability to multitask in a fast-paced environment.
- Passion for the wine industry and understanding of consumer marketing trends is a plus.
Physical Requirements & Work Environment
- Regularly works in an office setting 5-days per week unless traveling.
- Occasional travel to industry events, trade shows, and winery locations.
- Regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
- Employee frequently is required to walk and sit.
- Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
- Exposed to moving mechanical parts and outside weather conditions
- Noise level in the work environment is usually moderate
- Must wear personal protective equipment in required areas (Side shield safety glasses, safety vest, head/ear protection, and proper footwear when in production facility and warehouse or while touring outdoor locations).
