Winery Marketing Specialist

Gloria Ferrer Winery • Full-time • Sonoma, CA, US • $30 - $36 / hour • 3w ago

SUMMARY

Gloria Ferrer's Marketing Specialist plays a crucial role in assisting the marketing team with the execution of campaigns, maintaining marketing materials, and managing communications across various channels. This position is responsible for coordinating day-to-day marketing tasks, tracking campaign performance, managing databases, and ensuring timely delivery of marketing assets. The ideal candidate will have strong organizational skills, attention to detail, and the ability to collaborate with internal teams and external vendors. A background in digital marketing, content creation, or data analysis is a plus. This role supports the overall marketing strategy to drive brand awareness, lead generation, and customer engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Campaign Support

Assist in planning, executing, and monitoring marketing campaigns across digital and traditional platforms.
Coordinate with internal teams to ensure timely delivery of campaign assets and collateral.
Maintain and update marketing calendars, tracking all campaign deadlines and deliverables.
Help create and distribute marketing content, including emails, social media posts, blogs, newsletters and wine club activities.
Support the execution of paid media campaigns (e.g., Google Ads, social ads).

Data Management & Reporting

Collect and analyze data on campaign performance, using tools like Google Analytics, CRM, and social media insights.
Create reports and dashboards to monitor key performance indicators (KPIs).
Identify trends and provide recommendations for improving marketing strategies based on data analysis.

Content Management

Assist with managing the company’s content management system (CMS), uploading and organizing content for web pages and social.
Help proofread and ensure consistency in tone and branding across all content.
Manage the organization and storage of marketing collateral, such as brochures, graphics, and videos.

Event Support

Help coordinate marketing events such as Instagram Live, sponsorships, and wine club activities.
Assist with logistics, promotion, and registration management for virtual and in-person events.
Prepare marketing materials and swag for events, ensuring all items are on-brand and delivered on time.

Collaboration & Communication

Work closely with internal teams to align marketing efforts with overall business goals.
Serve as a point of contact between external vendors, agencies, and freelancers to coordinate project timelines and deliverables.
Ensure smooth communication within the marketing team and across other departments.

Social Media & Digital Marketing

Support the social media team by scheduling posts, monitoring engagement, and assisting with content creation.
Respond to social media inquiries, monitor brand mentions, and escalate issues to the appropriate teams.
Assist with email marketing efforts, including list management, testing, and deployment of email campaigns.

Brand Management

Ensure all marketing materials are consistent with brand guidelines and maintain a cohesive brand image.
Assist with updating brand assets, such as logos, style guides, and presentation templates.

OTHER RESPONSIBILITIES

Ensure that the positive company Culture is consistently supported in all business and employee interactions. This includes ethical and legal behaviors, plus compliance with state and federal law and company policies and procedures.
Participates in industry and consumer events, seminars, and shows as necessary
Other duties as required.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. The employee must be a team player, able to prioritize safety, sustainability, and quality.

EDUCATION and/or EXPERIENCE

Bachelor’s degree in marketing, communications or related field and two plus years of winery experience and/or training. Equivalent combinations of education and experience will be considered.
Proficiency in MS Office & Cloud Based applications including Klaviyo, Canva, Adobe, Google and Meta.
Strong communication skills, with the ability to effectively read, write, and work with data and technology.
Must be at least 21 years of age and have a valid CA driver’s license.
Proven ability to work independently with minimal supervision.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to sit, talk, and hear. The employee is frequently required to use hands to type, handle, or fell, and reach with hands and arms, particularly when working with marketing materials, digital content, or event setup.

Must be able to occasionally work outdoors in varying weather conditions during events, photoshoots or content gathering.
Must be able to walk or stand for extended periods during event coordination or on-site promotions.
Must be able to lift up to 48 pounds, such as marketing materials or event supplies and case of wine.
Must be able to see clearly to work on computers for long periods, create digital marketing assets, and proofread content.
Must be able to work occasional long hours, particularly during events or campaign deadlines.
Must be able to sustain periods of sitting while working on a computer, as well as occasional standing, walking, or light physical activity during event setups or promotional activities.

COMPENSATION