National Sales Manager

Cliff Lede Vineyards • Full-time • Remote (Yountville, CA, US) • $90k - $120k / year • 3w ago

Overview: Cliff Lede Vineyards, an ultra-premium family-owned and operated winery based in Napa Valley’s Stags Leap District, is seeking a highly driven National Sales Manager to lead and execute our national sales efforts across all channels. We are looking for a confident, charismatic, relationship-building rockstar who embodies the Cliff Lede spirit — energetic and driven with a passion for Cabernet Sauvignon and authentic storytelling.

Position Summary: This is a highly market-facing role requiring up to 75% travel. The National Sales Manager will spend the majority of their time in-market working alongside distributor partners and key accounts to drive new placements, strengthen existing accounts, and expand brand visibility. Equally important, this individual must be self-managed and administratively strong — capable of handling forecasting, pricing execution, incentive programming, reporting, and CRM documentation with precision and accountability.

Essential Duties and Responsibilities:

-Responsible for planning and executing sales efforts throughout the United States as directed by VP of Wholesale Sales.

-Travel to conduct in-person sales activities with on and off premise accounts, media, members, and consumers. The position requires approximately 75% of time in the market.

-Identify and establish new opportunities in distribution utilizing data and market insights.

-Manage appropriate inventory levels to achieve program goals.

-Expand wholesalers’ capabilities by communicating Cliff Lede Vineyard’s brand strategies and objectives.

-Develop and maintain relationships and improve brand sentiment with trade.

-Coordinate with wholesalers, wine club, and marketing team to arrange in-market activities for winery principals and colleagues.

-This position reports to VP of Wholesale Sales.

Education, Experience & Skills:

-5+ years supplier and/or wholesale experience required.

-Wine education credentials (WSET, CSW, etc.) are required.

-Demonstrated success growing luxury wine brands in competitive markets.

-Proven ability to open new accounts and expand distribution.

-Excellent communication skills and the ability to communicate professionally and effectively in person, on the phone, electronically, or through other means to individuals and groups.

-Polished and professional presence aligned with luxury brand representation.

-Self-directed, organized, and capable of managing extensive travel alongside administrative responsibilities.

-Strong financial acumen with ability to interpret pricing, margins and profitability.

-Applicant must have the ability to calculate and interpret pricing and financial data.

-Experience with social media platforms and ability to capture content for marketing purposes.

Requirements:

-Ability to lift and/or move up to 50 fifty pounds.

-A proven track record of meeting or exceeding sales goals.

-Current valid driver’s license and clean driving record.

-Overnight travel, weeknights, and weekends as required.

-Employee must comply with all federal, state, and local laws and regulations which govern the alcoholic beverage industry.

Compensation and Benefits:

The pay range for this position is $90k - $120K, plus a quarterly bonus incentive when goals are achieved. Comprehensive benefits package including medical, dental, vision, life, STD insurance, 401(k) with company match, paid time off, holidays, auto allowance, and phone allowance.

Cliff Lede Vineyards is committed to diversity and inclusion. All visitors, vendors, customers, and employees will be treated equally, respectfully, and with a warm welcome of gracious hospitality, regardless of race, color, religion, sexual orientation, gender identity, national origin, age, or ability.

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