Digital Marketing Director

Ste. Michelle Wine Estates • Full-time • Remote (Oregon, United States, US) • $124.32k - $167.84k / year • 2w ago

Ste. Michelle Wine Estates (SMWE) is seeking a dynamic leader to drive digital and eCommerce strategies across our multi-brand portfolio. The Director, Digital Marketing will oversee initiatives spanning owned and partner channels, shaping cross-channel digital strategy, KPI dashboards, retention and acquisition programs, campaign development, content strategy and syndication, consumer path-to-purchase, performance and growth marketing, and analytics. Reporting to the Vice President of Marketing, this role requires strategic vision, hands-on execution, and collaboration across teams.

Note: If not based locally, occasional travel to our Woodinville, WA headquarters will be required. Currently recruiting only in WA, OR, or CA.

Ste. Michelle Wine Estates is the largest wine company in the Pacific Northwest, and among the largest premium wine companies in the U.S, with roots dating back to 1933. Throughout our 90+ year history, what has remained constant is our unwavering commitment to quality, service to our customers, and connection with our community. We are proud that our award-winning wines farmed in Oregon and Washington are an expression of all the best things about the Pacific Northwest — the spirit of people, the abundance of the land, and the excellence-driven culture. Our distinctive portfolio of wines, including Chateau Ste. Michelle, 14 Hands, Columbia Crest, Erath, A to Z Wineworks, REX HILL, Intrinsic, Liquid Light, Northstar, and Spring Valley Vineyard, are enjoyed across the U.S. and distributed in over 100 countries.

Digital Marketing Director Job Responsibilities Include

Collaborate with brand teams to strategize, build, and monitor campaigns in Meta, Google (SEM), Instacart, Doordash, TikTok, and more self-service media platforms as needed across SMWE’s portfolio of Washington wineries
Continuously monitor and optimize active campaigns, providing insights, learnings and suggestions to enhance media performance, and ensuring budgets are spent efficiently and are on target
Ensure best practices in creative optimization for campaigns
Implement A/B testing opportunities to gain learnings and insights
Collaborate with brand and DTC teams to understand business objectives to develop campaigns with the most optimal results
Lead data-driven strategy for ecommerce initiatives, with focus on E2E consumer journey
Build SEO strategy across websites
Create consumer segmentation and targeting processes
Analyze digital KPI dashboards and reporting to demonstrate campaign ROI
Keep current with new digital platforms and technologies to identify test-and-learn opportunities
Lead team of digital designers and oversee execution of all branded digital creative content
Support Social Media Manager in overseeing paid/ organic social media content strategy and execution
Collaborate with sales team to execute national and regional-specific digital media campaigns in support of commercial objectives
Determine digital team’s outsourcing needs and manage agency and contractor relationships
Work closely with compliance to maintain policies governing the wine industry and SMWE best practices

Position Requirements

Bachelor’s degree in a related field required; MBA preferred.
10+ years of experience in eCommerce, digital marketing, and project management; experience with luxury consumer products highly desirable, along with a passion for wine.
Proven ability to lead cross-functional teams, work independently, think creatively, and drive solutions with initiative.
Proficient in mid-level photo retouching and image manipulation.
Solid understanding of HTML/CSS and responsive/adaptive web design principles.
Exceptional communication and writing skills, advanced proficiency in MS Office, and strong Excel expertise.
Familiarity with modern technical standards and best practices.
History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies.

Your Compensation

$124,324.00 - $167,838.00 per year based upon relevant experience.

At Ste. Michelle Wine Estates we believe in paying our employees equal pay for equal work. Individual offers are made dependent upon a candidate’s prior experience and education level as it pertains to the role.

Benefits Of Working With Ste. Michelle Wine Estates

Our Total Rewards programs are designed to attract, motivate, and retain talented, curious people with a passion for innovation, collaboration, continuous improvement, and growth. We offer leading programs that inspire and reward superior performance and foster an inclusive, diverse, and healthy workforce.

Health Care Coverage including medical, dental, vision & prescription – eligible on date of hire for full-time employees
Paid Vacation & Holidays
401(k) with Employer Match
Employee Wine Discounts

Culture At Ste. Michelle

We Challenge: We are driven to succeed in everything we do, and we challenge ourselves and our team to perform at the highest level.

We Care: We put people first – our team, our consumers, our customers, our communities.

We Collaborate: We believe there is nothing we can’t accomplish – together – and we believe lifting up those around us is essential to achieving both individual and collective success.

Harvest your potential, Uncork the possibilities!

Need assistance with the application process? Click here to review step by step instructions available in English or Spanish.

Ste. Michelle Wine Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster.

Ste. Michelle Wine Estates participates in E-Verify. E-Verify is a United States Department of Homeland Security website that allows businesses to determine the eligibility of their employees to work in the United States. Please visit the following website for additional information: https://www.e-verify.gov/about-e-verify/what-is-e-verify