A Social Media Manager position in Woodinville, WA is available at Ste Michelle Wine Estates (SMWE). This role will be responsible for developing and executing the organic social media strategy and content for three (3) of our core brands: Chateau Ste. Michelle, 14 Hands, and Columbia Crest, on predominantly Instagram and Facebook, while providing oversight and thought leadership to external resources supporting social media needs for Liquid Light and our luxury brands portfolio.

This is a full-time salaried role requiring a hybrid schedule with 2-3 days a week in office. There will be some weekend work to support Summer Concert Series and other on property events.

Ste. Michelle Wine Estates is the largest wine company in the Pacific Northwest, and among the largest premium wine companies in the U.S, with roots dating back to 1933. Throughout our 90+ year history, what has remained constant is our unwavering commitment to quality, service to our customers, and connection with our community. We are proud that our award-winning wines farmed in Oregon and Washington are an expression of all the best things about the Pacific Northwest — the spirit of people, the abundance of the land, and the excellence-driven culture. Our distinctive portfolio of wines, including Chateau Ste. Michelle, 14 Hands, Columbia Crest, Erath, A to Z Wineworks, REX HILL, Intrinsic, Liquid Light, Northstar, and Spring Valley Vineyard, are enjoyed across the U.S. and distributed in over 100 countries.

Social Media Manager Job Responsibilities Include

Define and develop social content strategy for social media platforms, including content pillars, post cadence and content media mix with a goal of increasing social following and engagement for Chateau Ste. Michelle
Manage monthly content calendars in accordance with content strategy, brand goals, and DTC goals
Write social post copy using brand voice and identity, and keeping social SEO in mind; resize images and video assets according to platform specifications
Storyboard and develop Reels, targeting a minimum of 2-3 reels per month, depending on the brand
Manage social community, responding and interacting with comments and messages, tagged stories, etc., within 24 business hours, and same day for Chateau Ste. Michelle’s Summer Concert Days
Use Sprout Social to schedule content, perform community management and build reporting and insights
Perform photo and video shoots, and use Adobe Creative Suite products, Canva, and in-app tools (e.g. Instagram Reels) to edit content
Conduct photo/video shoots including sourcing photographers, finding locations, gathering props, building mood boards, shot lists, etc.
Oversee and manage influencer marketing strategy with agency resources
Manage external partners (digital agencies) to deliver social content strategy and execution for SMWE’s Power Brands Portfolio.
Work with cross-functional DTC partners to guide social content and execution for SMWE’s luxury wine portfolio.
Maintain monthly social media performance reports, keeping track of KPIs, content performance using various data sources including social platforms, social management tools, Google Analytics, etc.
Keep up to date with social media landscape, emerging content trends, new platforms, etc., and provide POV on application for relevant brands

Position Requirements

Bachelor’s degree in Marketing, Communications, or related field
6+ years of experience in Social Media Marketing, Digital Marketing, including managing brand social media accounts specifically on Meta, Pinterest, and TikTok
Experience with Google Analytics and social media management tools like Sprout Social and Later
Experience using photo editing, graphic design and video editing tools including Adobe Creative Suite, Premier Pro, Canva, in-app social media tools, or other similar tools
Experience with Microsoft Office 365 Suite
History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies.

Your Compensation

$83,374.00 - $108,319.00 per year based upon relevant experience.

At Ste. Michelle Wine Estates we believe in paying our employees equal pay for equal work. Individual offers are made dependent upon a candidate’s prior experience and education level as it pertains to the role.

Benefits Of Working With Ste. Michelle Wine Estates

Our Total Rewards programs are designed to attract, motivate, and retain talented, curious people with a passion for innovation, collaboration, continuous improvement, and growth. We offer leading programs that inspire and reward superior performance and foster an inclusive, diverse, and healthy workforce.

Health Care Coverage including medical, dental, vision & prescription – eligible on date of hire for full-time employees
Paid Vacation & Holidays
401(k) with Employer Match
Employee Wine Discounts

Culture At Ste. Michelle

We Challenge: We are driven to succeed in everything we do, and we challenge ourselves and our team to perform at the highest level.
We Care: We put people first – our team, our consumers, our customers, our communities.
We Collaborate: We believe there is nothing we can’t accomplish – together – and we believe lifting up those around us is essential to achieving both individual and collective success.

Need assistance with the application process? Click here to review step by step instructions available in English or Spanish.

Ste. Michelle Wine Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster.

Ste. Michelle Wine Estates participates in E-Verify. E-Verify is a United States Department of Homeland Security website that allows businesses to determine the eligibility of their employees to work in the United States. Please visit the following website for additional information: https://www.e-verify.gov/about-e-verify/what-is-e-verify

Ste. Michelle Wine Estates

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Social Media Manager