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Employers

Wine’s DTC Problem Is Also a Staffing Problem

Wine’s DTC Problem Is Also a Staffing Problem

Wineries are asking more from DTC, but many have not rethought the roles responsible for making it work. Stronger customer relationships start with treating tasting room, wine club, and service roles as central to revenue and retention...

  July 7 Read more
How Successful Wineries Do Hiring, Retention, and Guest Experience Differently

How Successful Wineries Do Hiring, Retention, and Guest Experience Differently

Running a winery tasting room is one of the most deceptively complex jobs in hospitality...

  June 11 Read more
Better Leadership, Better Results: Why Invest in Leadership Training

Better Leadership, Better Results: Why Invest in Leadership Training

No one is born knowing how to lead, and great leadership is rarely spontaneous. Despite how natural some may seem in the role, a great leader is developed, not discovered...

  June 10 Read more
Proper Training in Your Tasting Room Can Increase Sales and Employee Retention

Proper Training in Your Tasting Room Can Increase Sales and Employee Retention

I’ve done a lot of tasting room evaluations, and one thing that always baffles me is the poor initial and ongoing training for new and veteran staff...

  June 4 Read more
Wine Road Celebrates the 26-Year Legacy of Leadership by Executive Director Beth Costa Upon Her Retirement

Wine Road Celebrates the 26-Year Legacy of Leadership by Executive Director Beth Costa Upon Her Retirement

After 26 incredible years of promoting Northern Sonoma County, Wine Road announces the retirement of its beloved Executive Director, Beth Costa...

  March 24 Read more
The Future of Wine: How AI Is Transforming Employment in the Wine Industry

The Future of Wine: How AI Is Transforming Employment in the Wine Industry

The buzz around AI has made it clear that it is increasingly relevant in both daily life and workplace. In fact, you’re already using AI without realizing it...

  March 17 Read more
Spring Is the Perfect Time to Strengthen Your Leadership Team

Spring Is the Perfect Time to Strengthen Your Leadership Team

Our Supervisors Toolkit workshop on April 8 & 14 focuses on developing exactly these capabilities through hands-on practice and personalized insights from the DiSC® assessment...

  March 10 Read more
Amaterra Winery Names Morgan White as Head Winemaker

Amaterra Winery Names Morgan White as Head Winemaker

Amaterra Winery, the acclaimed Portland-based winery and restaurant rooted in a “For the Love of the Earth” philosophy, today announced the promotion of Morgan White to Head Winemaker...

  March 2 Read more
40 Years of Leadership: Kim Stare Wallace Celebrates Four Decades at Dry Creek Vineyard

40 Years of Leadership: Kim Stare Wallace Celebrates Four Decades at Dry Creek Vineyard

Second-Generation President Reflects on Legacy, Innovation, and Commitment to Place...

  February 12 Read more
The ROI of Leadership Training: Drive Your Organizational Success

The ROI of Leadership Training: Drive Your Organizational Success

Here’s the truth: strong businesses are built on strong leaders. And while some people seem like “natural leaders,” most great managers don’t just stumble into success...

  February 5 Read more
Tasting Room Expertise: Using Mystery Shopping to Train Your Staff

Tasting Room Expertise: Using Mystery Shopping to Train Your Staff

It’s a good idea to find out what your tasting room is like when you, the manager or owner, are not around...

  January 9 Read more
A New Chapter for vinSUITE: Jimmy Wu Joins as President to Lead the Next Era of Winery Software

A New Chapter for vinSUITE: Jimmy Wu Joins as President to Lead the Next Era of Winery Software

With new leadership and a sharpened focus on wineries, vinSUITE signals a smarter, more ambitious future for its platform and clients...

  January 8 Read more
Expert Editorial: Why Wine Education Needs to Leave the Screen

Expert Editorial: Why Wine Education Needs to Leave the Screen

Wine teams don’t need more information. They need physical, fast, reusable tools that work in the chaos of service, not just in quiet moments behind a screen.

  January 7 Read more
Wine’s Most Inspiring People: Cyril Chappellet — Leading with Heart, Building for Tomorrow

Wine’s Most Inspiring People: Cyril Chappellet — Leading with Heart, Building for Tomorrow

“There’s no one project that stands out as most important,” says Corallo-Titus of Chappellet’s commitment to community. “It’s like fabric — all these efforts woven together.”

  December 16, 2025 Read more
Are My Executives Prepared to Handle Conflict Resolution?

Are My Executives Prepared to Handle Conflict Resolution?

The real question isn’t whether conflict will show up (because it will), it’s whether your executives know how to handle it...

  December 1, 2025 Read more