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Brassfield Estate Winery Announces Key Leadership Promotions to Drive Next-Generation Leadership and Continued Growth

Brassfield Estate Winery Announces Key Leadership Promotions to Drive Next-Generation Leadership and Continued Growth

Jonathan Walters appointed Co-CEO alongside Owner Jerry Brassfield, as Hailey Finch steps into General Manager role November 2, 2026 (Clearlake Oaks, CA) — Brassfield Estate Winery , recognized as one of the most successful rising voices in Northern California and the passionate ambassador of the stunning High Valley AVA in Lake County, is proud to announce significant leadership promotions design

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From Cellar to Table: How Wine Professionals Are Putting AI to Work

From Cellar to Table: How Wine Professionals Are Putting AI to Work

An artificial intelligence system once confidently told Daniel Webber that winemaker Philippe Melka makes Casa Piena. There was just one problem. He does not.

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Interview Questions That Help Identify Great Tasting Room Staff

Interview Questions That Help Identify Great Tasting Room Staff

I’ve covered the importance of training new tasting room staff in a previous article, but just as valuable, is selecting the right people to work in your tasting room in the first place...

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California Employers Using AI in Hiring and HR: Five Questions to Ask Now

California Employers Using AI in Hiring and HR: Five Questions to Ask Now

Artificial intelligence (AI) is no longer just a future-facing issue for California employers. Many businesses already use some form of automated tool to sort résumés, rank applicants, target recruiting, score assessments, flag productivity concerns, or assist with promotion and compensation decisions...

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Würk and OrderPort Partner to Help Wineries Build Stronger Teams and Deliver Exceptional Guest Experiences

Würk and OrderPort Partner to Help Wineries Build Stronger Teams and Deliver Exceptional Guest Experiences

Industry leaders join forces to support winery operators with the people, processes, and technology needed to attract, retain, and empower hospitality talent...

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Wine’s DTC Problem Is Also a Staffing Problem

Wine’s DTC Problem Is Also a Staffing Problem

Wineries are asking more from DTC, but many have not rethought the roles responsible for making it work. Stronger customer relationships start with treating tasting room, wine club, and service roles as central to revenue and retention...

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How Successful Wineries Do Hiring, Retention, and Guest Experience Differently

How Successful Wineries Do Hiring, Retention, and Guest Experience Differently

Running a winery tasting room is one of the most deceptively complex jobs in hospitality...

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Better Leadership, Better Results: Why Invest in Leadership Training

Better Leadership, Better Results: Why Invest in Leadership Training

No one is born knowing how to lead, and great leadership is rarely spontaneous. Despite how natural some may seem in the role, a great leader is developed, not discovered...

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Proper Training in Your Tasting Room Can Increase Sales and Employee Retention

Proper Training in Your Tasting Room Can Increase Sales and Employee Retention

I’ve done a lot of tasting room evaluations, and one thing that always baffles me is the poor initial and ongoing training for new and veteran staff...

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Wine Road Celebrates the 26-Year Legacy of Leadership by Executive Director Beth Costa Upon Her Retirement

Wine Road Celebrates the 26-Year Legacy of Leadership by Executive Director Beth Costa Upon Her Retirement

After 26 incredible years of promoting Northern Sonoma County, Wine Road announces the retirement of its beloved Executive Director, Beth Costa...

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The Future of Wine: How AI Is Transforming Employment in the Wine Industry

The Future of Wine: How AI Is Transforming Employment in the Wine Industry

The buzz around AI has made it clear that it is increasingly relevant in both daily life and workplace. In fact, you’re already using AI without realizing it...

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Spring Is the Perfect Time to Strengthen Your Leadership Team

Spring Is the Perfect Time to Strengthen Your Leadership Team

Our Supervisors Toolkit workshop on April 8 & 14 focuses on developing exactly these capabilities through hands-on practice and personalized insights from the DiSC® assessment...

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Amaterra Winery Names Morgan White as Head Winemaker

Amaterra Winery Names Morgan White as Head Winemaker

Amaterra Winery, the acclaimed Portland-based winery and restaurant rooted in a “For the Love of the Earth” philosophy, today announced the promotion of Morgan White to Head Winemaker...

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40 Years of Leadership: Kim Stare Wallace Celebrates Four Decades at Dry Creek Vineyard

40 Years of Leadership: Kim Stare Wallace Celebrates Four Decades at Dry Creek Vineyard

Second-Generation President Reflects on Legacy, Innovation, and Commitment to Place...

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The ROI of Leadership Training: Drive Your Organizational Success

The ROI of Leadership Training: Drive Your Organizational Success

Here’s the truth: strong businesses are built on strong leaders. And while some people seem like “natural leaders,” most great managers don’t just stumble into success...

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