Senior Sales and Hospitality Manager
Location: Saint Helena, CA (Onsite & Travel)
Schedule: Tuesday – Saturday, 9:00 AM – 5:30 PM (Flexibility required for evening events and national travel)
Job Type: Full-time
Compensation & Benefits:
- Competitive and commensurate with experience
- Competitive Base Salary + Performance-Based Sales Incentives
- 100% Employer-Paid Health, Dental, and Vision insurance
- 401(k) with a 3% company match
- Generous Paid Vacation & Sick Pay
- 10 Paid Holidays
About the Role:
We are seeking a highly motivated Senior Sales and Hospitality Manager to lead our DTC growth and onsite hospitality experience for our family owned boutique winery.
This role requires a hands-on leader who is self motivated and leads by example. You will manage and execute the hospitality and sales strategy, serving as a primary driver of our revenue and guest engagement. This role requires a unique blend of talents: the drive to manage customer relations, outreach, and high-end events, combined with the commitment to personally handle day-to-day tasting room tasks side-by-side with the team and family.
Key Responsibilities:
- Act as the strategic leader of the tasting room, ensuring flawless execution of luxury guest service standards.
- Provide unique, memorable tasting experiences within our historic winery and tasting room.
- Fully own the master event calendar; handle the setup, execution, and breakdown of premium onsite private tastings and consumer events.
- Support a clean and safe environment in all hospitality areas, taking the initiative on everything from polishing glasses to refreshing guest spaces.
- Accurately process and record sales orders, customer info, and wine club profiles using Commerce7 (C7) and ShipCompliant.
- Co-manage monthly inventory (both in-house and fulfillment) and assist with packing and package logistics.
- Personally drive revenue growth from our existing customer list via proactive, disciplined phone and email outreach.
- Reconnect with inactive/dormant buyers, present new releases, and strategically improve average order value through personalized engagement.
- Creatively design and deploy digital marketing campaigns using MailChimp and create engaging social media content and photography to drive acquisition and club sign-ups.
- Represent the winery at national wine auctions, luxury wine festivals, and high-impact consumer events.
- Evaluate the strategic value and sales impact post-event to optimize future consumer outreach.
- Cultivate deep relationships within the local Napa Valley community and high-net-worth collector circles nationwide.
- Plan, organize, and execute private wine dinners and offsite collector events nationwide.
- Collaborate with chefs, country clubs, private hosts, and luxury event planners on menu pairings, logistics, timelines, and wine shipments.
- Conduct structured post-event follow-up to convert event attendees into lifelong DTC clients and club members.
- Set the standard for luxury client engagement and train our small team and family members on updated sales approaches, C7 usage, and tasting room protocols.
- Maintain organized documentation, sales templates, training binders, and event planning manuals to keep our lean operation running efficiently.
Qualifications & Experience:
- Experience: 5+ years of luxury hospitality and wine sales experience, with a heavy emphasis on DTC, wine club growth, and relationship management.
- Mindset: An entrepreneurial attitude. You thrive in small-team environments and are self-motivated to meet goals.
- Tech Savvy: Proficiency in Commerce7 (C7), ShipCompliant, MailChimp, and Canva is highly preferred.
- Travel: Willingness and ability to travel nationally for offsite consumer dinners, festivals, and auctions.
- Discretion: Ability to appropriately handle sensitive and confidential information and/or situations and the ability to maintain discretion and confidentiality.
- Physical Requirements: Ability to stand for extended periods, lift and move cases of wine (approx. 40-50 lbs), and work weekends/select evenings.
To Apply:
If you are a competitive, hospitality-minded sales professional who is organized and driven, we want to hear from you. Please submit your resume and a brief cover letter detailing your experience with outbound wine sales and consumer event execution.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
