Senior Sales and Hospitality Manager

Location: Saint Helena, CA (Onsite & Travel)

Schedule: Tuesday – Saturday, 9:00 AM – 5:30 PM (Flexibility required for evening events and national travel)

Job Type: Full-time

Compensation & Benefits:

Competitive and commensurate with experience
Competitive Base Salary + Performance-Based Sales Incentives
100% Employer-Paid Health, Dental, and Vision insurance
401(k) with a 3% company match
Generous Paid Vacation & Sick Pay
10 Paid Holidays

About the Role:

We are seeking a highly motivated Senior Sales and Hospitality Manager to lead our DTC growth and onsite hospitality experience for our family owned boutique winery.

This role requires a hands-on leader who is self motivated and leads by example. You will manage and execute the hospitality and sales strategy, serving as a primary driver of our revenue and guest engagement. This role requires a unique blend of talents: the drive to manage customer relations, outreach, and high-end events, combined with the commitment to personally handle day-to-day tasting room tasks side-by-side with the team and family.

Key Responsibilities:

Act as the strategic leader of the tasting room, ensuring flawless execution of luxury guest service standards.
Provide unique, memorable tasting experiences within our historic winery and tasting room.
Fully own the master event calendar; handle the setup, execution, and breakdown of premium onsite private tastings and consumer events.
Support a clean and safe environment in all hospitality areas, taking the initiative on everything from polishing glasses to refreshing guest spaces.
Accurately process and record sales orders, customer info, and wine club profiles using Commerce7 (C7) and ShipCompliant.
Co-manage monthly inventory (both in-house and fulfillment) and assist with packing and package logistics.
Personally drive revenue growth from our existing customer list via proactive, disciplined phone and email outreach.
Reconnect with inactive/dormant buyers, present new releases, and strategically improve average order value through personalized engagement.
Creatively design and deploy digital marketing campaigns using MailChimp and create engaging social media content and photography to drive acquisition and club sign-ups.
Represent the winery at national wine auctions, luxury wine festivals, and high-impact consumer events.
Evaluate the strategic value and sales impact post-event to optimize future consumer outreach.
Cultivate deep relationships within the local Napa Valley community and high-net-worth collector circles nationwide.
Plan, organize, and execute private wine dinners and offsite collector events nationwide.
Collaborate with chefs, country clubs, private hosts, and luxury event planners on menu pairings, logistics, timelines, and wine shipments.
Conduct structured post-event follow-up to convert event attendees into lifelong DTC clients and club members.
Set the standard for luxury client engagement and train our small team and family members on updated sales approaches, C7 usage, and tasting room protocols.
Maintain organized documentation, sales templates, training binders, and event planning manuals to keep our lean operation running efficiently.

Qualifications & Experience:

Experience: 5+ years of luxury hospitality and wine sales experience, with a heavy emphasis on DTC, wine club growth, and relationship management.
Mindset: An entrepreneurial attitude. You thrive in small-team environments and are self-motivated to meet goals.
Tech Savvy: Proficiency in Commerce7 (C7), ShipCompliant, MailChimp, and Canva is highly preferred.
Travel: Willingness and ability to travel nationally for offsite consumer dinners, festivals, and auctions.
Discretion: Ability to appropriately handle sensitive and confidential information and/or situations and the ability to maintain discretion and confidentiality.
Physical Requirements: Ability to stand for extended periods, lift and move cases of wine (approx. 40-50 lbs), and work weekends/select evenings.

To Apply:

If you are a competitive, hospitality-minded sales professional who is organized and driven, we want to hear from you. Please submit your resume and a brief cover letter detailing your experience with outbound wine sales and consumer event execution.

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Work Location: In person

William Cole Vineyards

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Senior Sales & Hospitality Manager