Associate Brand Manager

Jackson Family Wines • Full-time • Santa Rosa, CA, US • $90k - $100k / year • 4w ago

Description

Position at Jackson Family Wines

Associate Brand Manager

Jackson Family Wines is searching for an Associate Brand Manager. This position works with the Estates and Spire division within the Jackson Family Wines portfolio. The Associate Brand Manager partners with the Director of Marketing to develop and execute the business and marketing strategies for a collection of wineries, including: Matanzas Creek, Siduri, Cambria, Hartford Family Winery, Maggy Hawk, and Windracer. Our team respects, celebrates, and takes pride in each other’s differences. We nurture a culture that embraces fairness, acceptance and belonging. Come join our preeminent group of passionate, trusted, and respected wine industry leaders!

ESSENTIAL RESPONSIBILITIES:

Partner with Director of Marketing and SVP of Marketing on long-term and annual business and marketing plan
Research, analyze and provide brand and market data/insights as needed to Director of Marketing
Lead and execute initiatives aligned to brand strategy including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
Lead cross-functional team communication and meetings
Manage email proofing and approval process
Support and develop copywriting for sales tools and other B2B applications
Prepare reports to update stakeholders on monthly business results
Support new product launches
Partner with Sales to develop effective trade tools to drive distribution and velocity
Manage components of the P&L: Marketing budget, sales forecast, COGS

JOB REQUIREMENTS:

Bachelor's Degree or relevant experience in business, marketing or finance
Minimum of 4 years of relevant work experience in a marketing-related position
Proficiency in common programs such as Excel, PowerPoint, and Word
Basic understanding of various pricing strategies across multiple markets and channels

WAGE TRANSPARENCY:

The base salary for this role ranges from $90,000 - $100,000 annually. Compensation will be determined by candidate experience, skills, and location.

BENEFITS:

Health Benefits – Medical, Dental, Vision, Disability & Life insurance
401k with employer match
Generous time off including vacation, holidays, and paid health time
Paid volunteer time
Learning & Development opportunities
Modern Health virtual mental health & coaching visits
Wine discounts!

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.