Marketing & Wine Club Manager
ROCO winery seeks a wine industry professional to lead our Marketing and wine Club initiatives. The ideal candidate will create and implement the marketing calendar to execute strategic priorities to build brand awareness and consumer loyalty. They will also enhance ROCO's digital presence, develop and implement e-commerce initiatives, and improve club membership conversion and retention rates necessary to achieve revenue goals.
This person is a natural team player capable of leading cross-functional initiatives. Core competencies should include excellent marketing, e-commerce, and communication skills, along with the ability to conceptualize, plan, and deliver omnichannel programming within budgetary guidelines. Effective time management, resourcefulness, and creativity are requisite to success.
This is a full-time salaried position with benefits.
Responsibilities:
MARKETING
- Develop and implement an annual marketing plan that achieves our annual marketing and financial goals while supporting ROCO's long-term mission and brand positioning strategy.
- Creation & integration of the annual release schedule.
- Developing and maintaining consumer profiles, competitive sets, and other information required to properly position ROCO to achieve our long-term goals.
- Create omnichannel marketing materials to support brand strategy.
- Develop and manage all social media content.
- Create and update collateral, including tasting room and educational materials.
- Create a corporate gifting program.
- Develop and update all digital assets, including ROCO's website and e-commerce initiatives, to align with brand standards and provide a seamless customer experience across all platforms.
- Manage the consumer experience online from first click to checkout.
WINE CLUB
- Promote & build membership.
- Create and manage the Club Calendar.
- Communicate with club members regularly through all channels, including a telesales program.
- Maintain accurate membership records and club hygiene.
- Participate in the planning of no less than three membership events per year.
CUSTOMER RELATIONS
- Manage CRM.
- Manage Club and E-commerce customer relations.
- Craft compelling brand stories that resonate with the target audience.
- Increase mailing list size with qualified leads.
- Participate in industry and consumer events, seminars, and wine shows as necessary.
- Adherence to customer service policies and procedures.
- Work cross-functionally to ensure excellent guest service.
- Support tasting room service as necessary.
REPORTING
- Develop appropriate KPIs for weekly and monthly reporting.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Employees must be available to work on weekends and evening hours regularly.
EDUCATION and/or EXPERIENCE
- Bachelor's degree or equivalent or 3+ years related experience and/or training, or equivalent combination of education and experience.
- Retail/hospitality and online/e-commerce sales or loyalty marketing experience a must.
- Wine enthusiasts are a plus.
- Excellent customer service and sales skills.
- Hands-on, results-driven leader promoting excellence for brand/company growth.
- Excellent public speaking, interpersonal, written, and presentation communication skills.
- Scheduling flexibility to work weekends and ensure business staffing needs.
- Analytical with a high-level attention to detail, ability to anticipate customer needs, and ability to respond appropriately.
- Professional demeanor and appearance.
- Able to work well in a fast-paced environment.
- Software proficiency: Adobe InDesign, Canva, MS Office Suite, Outlook, CRM, Wine Direct & Tock.
PHYSICAL DEMANDS
The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.
While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear. The employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and taste or smell. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds.
ABOUT ROCO WINERY
ROCO Winery is proud to be part of the Santa Margherita USA family. The winery was founded in 2003 by industry veterans Rollin Soles & Corby Stonebraker-Soles and became part of the mosaic of Santa Margherita USA wines in 2022. Santa Margherita USA is a fine wine import company representing premium and ultra-premium wine estates and representing over thirteen world-renowned wineries throughout the United States, including Santa Margherita, Ca' del Bosco, Masi, ROCO, Kettmeir, Lamole di Lamole, Sassoregale, Sella Antica, Torresella, Fattoria Sardi, Cà Maiol, Giovanni Rosso and Cantina Mesa. The wine portfolio is a dynamic and diverse mosaic of the finest wine regions, including the Veneto, Alto Adige, Franciacorta, Willamette Valley, Lugana, Tuscany, Sardinia, and Piedmont. www.santamargheritausa.com
To apply, please submit a cover letter and resume via email. Include your qualifications and experience pertinent to this position.
Job Type: Full-time
Pay: $70,000.00 - $77,000.00 per year
Benefits:
- 401(k) matching
- Flexible schedule
- Flexible spending account
- Life insurance
Compensation Package:
Schedule:
- Evenings as needed
- Monday to Friday
- Weekends as needed
Ability to Commute:
- Newberg, OR 97132 (Required)
Ability to Relocate:
- Newberg, OR 97132: Relocate before starting work (Required)
Work Location: In person
