Join the team at Trump Winery, Virginia's largest vineyard, as the Sales and Marketing Manager!
Trump Winery is seeking a professional, energetic, and enthusiastic individual to lead our Sales and Marketing Department. The Sales & Marketing Manager is responsible for developing and implementing marketing strategies to maximize brand awareness and sales for all departments at Trump Winery, including our E-Commerce, Winery Tasting Room, Cidery Tasting Room, Wine Club, Hotel, Events, and Distribution.
To be considered for this position, please submit a cover letter with your salary requirements and a current resume.
Position Title: Sales and Marketing Manager
Location: On-site, Trump Winery in Charlottesville, VA - 15 minutes south of Charlottesville city limits, 20 minutes north of Scottsville, VA
Hours: Full-time on-site, exempt, 40 hours per week, Occasional holidays or weekends, for events, may be required
Wage: $70K - $90K, depending on experience
Excellent Benefits include:
- Employee medical premium paid 80%, dependents paid 40%
- 80% employer-paid premiums for dental and vision
- Basic Life at 25K and Voluntary Life, AD&D, and Accident plans are available
- Short Term Disability, employer-paid
- 26 days paid time off per year
- 401 (k) with up to 6% company match
- Generous employee discounts at Trump Winery, Trump Cidery, and Trump Hotels
- Other employee programs such as TicketsatWork, Red Wing Shoes Discounts, Shoes for Crews, Discount Gym Membership at Planet Fitness, employee referral program, monthly education opportunities, and so much more!
- Travel Discounts at Trump Hotels
- Other employee programs include TicketsatWork, Shoes for Crews, Red Wing Shoes, a Discount Gym Membership at Planet Fitness, an employee referral program, monthly educational opportunities, and more!
Essential Duties:
- Develop and execute integrated marketing and sales initiatives, including print and digital advertising, email and direct marketing campaigns, website management, and social media strategies to drive brand awareness, revenue, and growth targets.
- Collaborate closely with the Assistant General Manager, General Manager, department leaders, and sales team to develop action plans, support department and wholesale sales goals, and ensure marketing efforts align with overall business objectives.
- Lead e-commerce and website strategy and execution, including content management, user experience optimization (navigation, shopping, and checkout), regular audits of website content and external digital listings, and coordination with third-party vendors for technology enhancements and advertising campaigns.
- Implement hands-on digital and on-site marketing initiatives, with a focus on e-commerce promotions, seasonal campaigns, social media engagement, new product launches, and account-specific requests.
- Oversee social media strategy and daily management, including content creation and publishing, community engagement, monitoring and responding to comments, tracking relevant social media trends and industry best practices, and maintaining an editorial calendar with key social media moments and “holidays.”
- Analyze and report on digital marketing performance across platforms, including social media, Google Analytics, website traffic, product performance, digital advertising, and email marketing; compile and present monthly insights to identify trends, evaluate test results, and inform future strategies.
- Design, deploy, and manage email marketing campaigns for Trump Winery, Trump Cidery, and Albemarle Estate, ensuring consistent brand voice, effective segmentation, and performance optimization.
- Create, manage, and maintain brand marketing materials and assets—both print and digital—including sell sheets, product information packets, promotional collateral, and internal resources, ensuring accuracy, consistency, and alignment with brand standards.
- Assist in planning and executing winery events, including consumer events, trade tastings, and promotional activations, to support brand visibility, customer engagement, and sales growth.
Requirements:
- Bachelor’s degree in marketing or a related field
- 3+ years work experience, 2+ years management experience, with a focus on e-commerce, social media, email marketing, and on-site promotions.
- Experience in sales/CRM/POS systems/E-Commerce
- Experience with multiple e-marketing and e-commerce platforms (e.g., Klaviyo, Shopify, WineDirect, Orderport)
- Experience with design programs (e.g,. Adobe Photoshop and Illustrator, Canva, Adobe Spark)
- Familiarity with digital advertising, SEO, or Google Analytics is a bonus, but not required
- Ability to work on feet for an extended period. Able to push, pull, carry, and lift to 50 pounds. Frequently bends over, kneels, twists, reaches over head, climbs stairs, ladders, and walks on varied surfaces (paved, inclined, uneven, etc).
- Valid Driver’s License
INDTWHP
Trump Winery is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, age, protected veteran status, or other categories protected by federal, state, and local law.
Trump Winery participates in the E-Verify Program (Identity and Employment Eligibility Verification) and uses E-Verify to confirm work authorization. Candidates must be eligible to work in the United States.
Este Empleador participa en E-Verify (Verificación de Documentos de Identidad y Elegibilidad de Empleo).
