Description

We are seeking a driven, polished, and performance-oriented hospitality professional to join our San Diego tasting room as Team Lead.

This role works in tandem with the General Manager to elevate performance, drive wine club growth, and execute a polished, brand-aligned guest experience. The Team Lead executes from the floor through example, results, and ownership.

This position carries leadership expectation and is being added with clear expectations around measurable performance and immediate impact.

Wine Club Growth & Community Leadership

The tasting room is the primary engine of wine club growth and long-term customer retention. This role plays a central part in that success. This role requires confidence in sales, consistency in execution, and belief in the importance of long-term customer relationships.

Key Duties include but are not limited to:

Drive wine club growth by personally leading the team in signups
Be held to a defined quota and consistently hit it
Set the standard for how wine club is presented, positioned, and followed through on
Work alongside the General Manager to train, mentor, and elevate team performance in wine club conversations
Support the GM in maintaining accountability for team performance
Listen to team feedback and help refine club messaging and execution
Build authentic connections between existing members and the tasting room
Strengthen the sense of community that makes the wine club integral to the larger business
Deliver exceptional hospitality to club members and act as a trusted liaison

Events, Partnerships & Revenue Development

Serve as primary contact for private events and collaborations
Manage and respond to the events inbox promptly and professionally
Reach out to potential collaborators and build local partnerships
Identify new opportunities that drive traffic and revenue
Maintain and manage a forward-facing events calendar
Prepare proposals and contracts using approved templates
Coordinate events from inquiry through completion
Execute events with professionalism, ensuring guest satisfaction
Drive event revenue and conversion opportunities
Communicate event details to the General Manager and team clearly and in advance
Provide marketing with timely, thorough event information to support promotion

Marketing Support & Brand Alignment

Assist marketing with content capture (photo/video) during events and activations
Communicate event details and programming clearly to the marketing team
Ensure alignment between on-the-ground execution and brand standards
Support initiatives that increase visibility and engagement in the local market

Hospitality & Floor Leadership

Deliver outstanding hospitality rooted in knowledge, care, and precision
Guide guests through tasting flights with authority and warmth
Accurately communicate the stories behind our wines, vineyards, and winemaking practices
Demonstrate strong knowledge of Santa Barbara County wines
Act as a leadership presence on the floor in partnership with the General Manager
Support daily operations with initiative and professionalism

Results matter in this role! The Team Lead is expected to:

Consistently hit wine club quota
Be among the top revenue producers on the team
Elevate team wine club performance through leadership and mentorship
Generate consistent event revenue through private bookings and partnerships
Strengthen member engagement and retention
Contribute directly to the financial performance of the tasting room

Requirements

Must be at least 21 years old
Strong foundational wine knowledge required
Demonstrated success in hospitality or wine sales
Proven ability to convert guests into long-term relationships
Strong written and verbal communication skills
Highly organized and comfortable managing proposals and contracts
Passion for Santa Barbara County wines and vineyard-driven winemaking
Availability on weekends, evenings, and holidays
Ability to lift and carry up to 40 lbs
Comfortable standing and walking for extended periods

About Pali Wine Co.

Pali Wine Co. brings the winery experience to your neighborhood. Through our Outposts in Southern California, we connect guests to our Santa Barbara County-based winery and vineyards.

We are performance driven. We believe the tasting room is not just a place to serve wine, but a place to build lasting relationships, grow community, and strengthen the long-term health of the business.

We welcome professionals who are serious about hospitality, confident in sales, and motivated to drive results.

Salary Description

$28 per hour

Pali Wine Co.

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Team Lead - Wine Tasting Room