March 19, 2025 (Sonoma County, CA) — Rack & Riddle, the leading custom sparkling wine producer in the United States, has appointed new CEO Jeff Tuttle. He takes the helm from Rebecca Faust and Bruce Lundquist who co-founded the company and remain actively involved as board members and strategic advisors.
Following graduation from Colorado College, Tuttle earned an MBA from the University of Michigan, Ross School of Business. With family roots that span five generations in a specialty food product business, Tuttle has decades of experience nurturing partnerships, as well as professional experience in the packaged cuisine and beverage industries.
Tuttle brings extensive food and beverage industry experience, with leadership roles at The Pillsbury Company, Miller Brewing, and Bellisio Foods, where he spearheaded the growth of major brands and built strategic partnerships across licensing, private label, and co-manufacturing for 18 years.
“Rack & Riddle has set the standard for custom sparkling wine production, and I am excited to build on this legacy,” said Tuttle, “The company thrives on strong partnerships, delivering exceptional quality and innovation that drive success for our partners.”
“Jeff’s expertise in partnership-driven business models and operational excellence makes him the perfect fit to lead Rack & Riddle into the future. As demand for premium sparkling wine continues to grow, his leadership will be instrumental in expanding our capabilities while staying true to our core values,” Faust and Lundquist added.
About Rack & Riddle
Founded with the mission to craft superior sparkling wines, Rack & Riddle was established in 2007 in Northern California by wine industry veterans Rebecca Faust and Bruce Lundquist. Through years of steadfast dedication and thoughtful expansion, Rack & Riddle has become the #1 custom sparkling wine producer in the United States with 3.5 million cases of capacity. An exceptional team dedicated to the mastery of making sparkling wine supported by state-of-the-art technology, delivers turnkey winemaking services and custom brands with tank sizes ranging from 500 to 100,000 gallons. Four modern wineries located in Healdsburg, Alexander Valley, Geyserville and Lodi specialize in Méthode Champenoise and Charmat, continuing Rack & Riddle's long tradition of producing The Best of All Things Sparkling. In 2025, Rack & Riddle introduced CALSECCO a new California sparkling wine category made in the Venetian Tradition, and later this year will introduce the world's finest no- and low-alcohol production process, exclusively available in the U.S. through a partnership with the SOLOS patented Aroma Recovery System. Rack & Riddle prides itself on being an upstanding member of the communities in which it operates and is committed to operating fairly, ethically, and sustainably.