Roy Brooks

Skills

Route-to-Market Strategy, Joint Business Planning, Channel Mix Optimization, National Account Alignment, Market Identification and Geographic Expansion, Trade Marketing and Market Activation Budgeting, Supply Chain & S&OP, Inventory Management, Regulatory & State Compliance, DTC and DTR Growth Strategy, P&L Ownership, Planning / Forecasting / Reporting, Pricing Strategy & Scan Performance, Category Management, Nielsen Analytics, KPI Framework Design and Performance Tracking, Distributor & Broker Management, Cross-Functional Team Leadership, Contract and Sales Negotiations, Quarterly Business Reviews (QBRs) and Executive Stakeholder Communication.

About

I'm a commercial strategy leader with more than 15 years in the beverage alcohol industry. Today, as Vice President of Commercial Operations & Trade Development at Bar Brands LLC, I help brand owners find the right markets, build the right channel strategies, and expand with confidence.

Before that, I spent 16 years at Republic National Distributing Company, working my way up from retail sales rep to Portfolio Director. There I owned the P & L for the Pernod Ricard Wine & Champagne portfolio across 12 states and grew it to 300K cases and more than $30M a year.

What I do best is turn Nielsen and market data into practical decisions on pricing, trade investment, and joint business planning. I'm WSET Level II certified in both Wine and Spirits and hold a B.S. in Business Management from LSU.