Skills
• Distributor & Wholesaler Relationship Management
• Beverage Portfolio Sales (Wine & Spirits)
• Revenue Growth & Sales Target Achievement
• Key Account Development & Management
• Pricing Strategy & Profitability Optimization
• Distributor Sales Training & Collaboration
• CRM & Sales Reporting (Salesforce, MicroStrategy)
• Chain Account Sales Development
• Territory Sales Strategy & Execution
• Trade Marketing & Promotional Execution
• Sales Forecasting & Inventory Coordination
• On-Premise & Off-Premise Sales Execution
• Event Marketing (Tastings, Trade Shows, Activations)
• Cross-Functional Stakeholder Collaboration
• CRM & Sales Platforms: Salesforce, HubSpot, SFA
• Enterprise & Reporting Systems: SAP, MicroStrategy, Vistaar, VIP, DSS, Alpha
• Data & Sales Analytics: Sales Forecasting, KPI Tracking, Pipeline Analysis, Performance Reporting
• Digital Sales Tools: E-Commerce Platforms, CRM Optimization, Digital Engagement Tracking
• Business Applications: Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
About
Accomplished Sales and Commercial Leadership Professional with 15+ years of experience driving territory growth, leading high-performing teams, and executing strategic sales initiatives within the beverage alcohol industry. Proven track record of managing supplier relationships, developing market-driven sales plans, and coaching teams to exceed revenue, distribution, and performance objectives. Experienced in leading premium and luxury portfolios across on-premise markets while strengthening customer relationships, optimizing sales execution, and improving operational performance. Recognized for building collaborative teams, driving accountability, and delivering measurable business growth in fast-paced, customer-focused environments.
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