Michele Miller

Skills

DTC & Wine Industry Operations
Wine Club Management & Member Retention
E-Commerce Strategy & Online Sales Optimization
CRM & POS Systems: WineDirect, Commerce7
Compliance & Fulfillment: Sovos ShipCompliant, UPS WorldShip, FedEx Ship Manager
Inventory Control, Allocation Management & Logistics
P&L Oversight, Forecasting & KPI Reporting
Customer Journey Mapping & DTC Data Analysis

Hospitality & Guest Experience
Luxury Hospitality Service Standards
Tasting Room Leadership & Guest Flow Management
VIP Services & High-Touch Customer Care
Sales Conversion, Upselling & Relationship Building
Conflict Resolution & Customer Satisfaction Enhancement

Event Planning & Production
Wedding Planning, Multi-Day Events & Special Occasions
Corporate Events, Wine Releases & Private Tastings
Vendor Sourcing, Negotiation & Contract Coordination
Event Theme Design, Décor Planning & Space Layout
Budgeting, Scheduling & Timeline Development
On-Site Coordination & Team Supervision
Cross-Department Event Alignment (Marketing, Sales, Production)

Marketing & Cross-Platform Collaboration
Social Media: Instagram, Facebook, TikTok
Email Marketing Platforms: Mailchimp, WineDirect Campaigns, Constant Contact
Digital Content Creation & Brand Storytelling
Event Promotion & Customer Engagement Campaigns
Collaboration with Sales, Marketing & Creative Teams

Administrative, Office & Project Skills
Microsoft Word, Excel, PowerPoint, Outlook (Advanced)
Google Workspace (Docs, Sheets, Slides, Gmail, Drive)
Canva (Event Graphics, Social Media Assets)
Trello, Asana, Monday.com (Project & Workflow Management)
QuickBooks (Invoicing, Reporting, Vendor Management)
Calendar & Appointment Scheduling Tools
SOP Creation & Process Improvement

Leadership & Communication
Cross-Functional Team Leadership & Training
Staff Scheduling, Coaching & Performance Evaluation
Strong Written & Verbal Communication
Strategic Problem-Solving & Operational Decision-Making
Relationship Building Across Departments & Stakeholders

About

Versatile DTC and hospitality professional with 20+ years of experience spanning wine club management, e-commerce strategy, event production, and guest experience leadership. Skilled in creating meaningful customer journeys both online and onsite, I bring a unique blend of operational expertise and hospitality-driven service to every role. I excel at designing and executing high-impact events—including weddings, wine club celebrations, corporate functions, and special occasions—that elevate brand identity, increase engagement, and convert guests into long-term customers.
In DTC roles, I specialize in wine club optimization, logistics, and data-driven decision-making that improves profitability, retention, and operational performance across all channels. Proficient in WineDirect, Commerce7, ShipCompliant, UPS/FedEx systems, and analytics reporting, I streamline workflows and enhance the customer experience from purchase to fulfillment. I collaborate closely with marketing teams to develop cross-platform campaigns, event promotions, and integrated brand experiences that boost attendance, sales, and brand visibility.
Known for hands-on leadership and exceptional communication, I manage cross-functional teams, direct complex timelines, and oversee vendor relationships to ensure flawless execution. Whether leading DTC operations or producing unforgettable hospitality events, I consistently deliver results that strengthen brand loyalty, drive revenue, and create memorable experiences.