Keith Murphy

Skills

Regional Sales Management, Wine & Spirits, Distributor Management, Portfolio Management, Market Development, Team Leadership, Sales Strategy, Brand Development, Account Management, On-Premise Sales, Retail Sales, Wine Education, Italian Wine, Sales Forecasting, Budget Management, Sales Analysis

About

I’ve spent more than 20 years in wine and spirits, building brands, developing markets, and working with distributor teams and accounts throughout the Mid-Atlantic.

Most recently, I served as Regional Manager for Winebow Imports’ Heritage Division, overseeing approximately $18 million in annual sales across a portfolio of 107 wineries. I managed two Territory Managers and worked closely with distributor partners on sales planning, account development, education, and execution. My experience spans both on-premise and retail, with a particular passion for Italian wines and producers with a strong sense of place.

I’m based in the Baltimore area and interested in regional sales leadership, portfolio management, and market development opportunities. I hold CSW and CSS certifications from the Society of Wine Educators.