Jenna Downey

Skills

Product Knowledge - WSET Level 3 Wines and Spirits
MBA in Wine and Spirits Business
Sales Skills
Distribution Strategy
Pricing Strategy
Import/Export Strategy
Marketing Strategy
Brand Building
On Premise Growth
B2C Sales
Tasting Room Operations and Experience Design
Italian
French
Business Consulting
Membership Development
Startups (Wine Industry)
Sustainability
Rural Development
Alcohol Compliance Policy
Wine Production
Vineyard Management

About

As a wine & spirits professional driven by integrity and hospitality, I’m passionate about elevating consumer confidence in our industry. Whether through personal interactions, education, or building the next big brand, my work focuses on adding value to the end-user experience. Through growing up in the Finger Lakes wine industry and starting a winery from scratch with my brother and parents, I’ve learned nuance is necessary to success and the most important first step towards anything is to always show up.

I deeply value education – demonstrated by my MBA in Wine & Spirits, WSET Level III Certifications, and my B.S. from Cornell University – not only because it challenges how I think and what I accept as truth, but it courageously and continuously opens new doors to those who embrace it. Thanks to this, I strive to make data-driven and research-informed decisions in my work, finding unexpected places or moments a brand, product, or concept can succeed. At the end of the day, I always find my most fulfilling work is thoughtful, eloquent, powerful, and unafraid.

Having finished my MBA coursework, I am seeking my next position in wine and spirits based in New York, where I can use my values, skill set, and lifetime experience to build a more intentional consumer experience.