Amanda McBride

Skills

Microsoft Office, Wine Direct, Commerce 7, Salesforce, Mail Chimp, Commerce Cloud, Canva, Adobe Pro, LMS, CRM- multiple, Email Marketing

About

Relationship-driven wine professional with 17+ years of experience cultivating high-value client relationships, driving direct-to-consumer sales, and developing personalized engagement strategies for premium and luxury wine brands. Proven success managing wine clubs, allocation programs, and CRM-driven outreach to increase retention, repeat purchases, and lifetime value.
Deep understanding of the U.S. fine wine consumer, with expertise in translating winery experiences into long-term client engagement through thoughtful communication, storytelling, and tailored offerings.