Are you ready to run the show at one of California’s most iconic wine destinations? As the Executive Director of the Wine Road (Northern Sonoma County), you are the ultimate champion of the Alexander, Dry Creek, and Russian River Valleys for our members, wineries and lodging.

We are looking for a visionary leader to:

Elevate the Brand: Make Wine Road the top-of-mind, go-to destination for travelers.
Energize Members: Champion our 130+ members through bold marketing and legendary events.
Be the Voice: Act as the face of the Wine Road, building meaningful partnerships and bringing people together.
Drive Strategy: Collaborate with the Board to ensure long-term, vibrant success.

If you are a passionate, strategic, and personable leader ready to share our region with the world, let's toast to a new future!

Essential Duties and Responsibilities

Board Governance & Leadership

Plan and execute Board and committee meetings
Prepare materials, reports, and presentations for the annual Board retreat
Maintain by-laws and ensure updates approved by the Board are implemented
Support Board elections (recruit candidates, oversee ballot distribution and tabulation)
Present annual marketing and strategic plans for Board review and approval
Share member concerns, ideas, and strategic issues with the Board

Strategic Marketing & Industry Relations

Serve as the official voice of the membership with regional and statewide industry organizations
Represent Wine Road at industry meetings and events
Develop story ideas for journalists and coordinate public relations strategy with PR Manager
Oversee press kit development and brand messaging consistency
Create and implement social media strategy to maintain relevance and engagement
Develop and oversee website strategy (using outsourced vendors as needed)
Create “on the road” consumer and press tastings (as funding allows)
Coordinate FAM tours and national press trips when funding permits
Strengthen and maintain brand identity and messaging consistency
Coordinate annual marketing calendar with PR Manager

Events & Program Development

Oversee event planning and execution strategy
Develop new events in response to industry changes and member needs
Create corporate tasting programs
Oversee PR, advertising, ticket sales strategy, and post-event evaluation
Ensure alignment of events with mission and member value

Member Relations & Engagement

Foster a culture of active participation and engagement
Ensure excellent service standards for members
Conduct Annual General Meeting
Develop and distribute member surveys
Coordinate seminars aligned with mission
Forward industry compliance and training information to members
Encourage Board candidacy and member involvement

Supervisory Responsibilities

Provide overall leadership for all programs and initiatives
Hire, supervise, evaluate, and develop staff
Assign and direct work; address complaints and resolve issues
Ensure organizational compliance with policies and applicable laws

Preferred Qualifications

· 5-10 years in hospitality or wine business

· Bachelor’s degree in Business Administration, Marketing, Communications, Hospitality, or a related field (preferred not required)

· Familiarity with membership programs, recruitment, and retention strategies

· Knowledge of regional wine issues, tourism, and regulatory environment (preferred but not required)

Featured Companies

Bowman Cellars

Wine Road, Northern Sonoma County jobs

Executive Director