The Cal Alumni Association (CAA) provides all Cal graduates with rewarding connections to the university, to fellow alums, and to current students. Founded by the original graduates of the University of California in 1872, the Cal Alumni Association today represents more than half a million alums living throughout the world.

Our mission is to cultivate a lifelong relationship with our alma mater by connecting and inspiring alums, students, and the campus community through meaningful and inclusive opportunities. We foster a culture that celebrates diversity, creates a sense of belonging, and advances equity.

Position Summary

The Wine Club Program Manager is responsible for the end-to-end ownership, growth, and operational execution of a curated wine club program, including oversight of agricultural, vineyard, and winery management initiatives aligned with the program's brand and long-term strategy.

This role owns program performance, including membership growth, revenue goals, customer experience, events, and operational excellence. The Program Manager oversees vendor and grower relationships, production planning, inventory coordination, fulfillment logistics, customer service, and financial performance to ensure a high-quality, sustainable, and scalable program.

The Program Manager serves as the central point of coordination between vineyards, wineries, distributors, agricultural partners, fulfillment vendors, marketing, and leadership—ensuring alignment between production realities, business goals, and an exceptional member experience.

Key Responsibilities

Program Ownership, Growth & Goal Management

Own the overall success of the wine club, including membership growth, retention, revenue, and margin goals
Develop annual and multi-year program goals and growth strategies
Track performance against targets and recommend adjustments to pricing, offerings, cadence, or experience
Identify new opportunities for expansion, special releases, partnerships, and events

Program Management & Operations

Manage day-to-day operations of the wine club, including shipment cycles, timelines, and deliverables
Coordinate wine selection, pricing, and allocations with vineyard and winery partners
Oversee order fulfillment, shipping logistics, and operational workflows
Maintain accurate records of inventory, production schedules, memberships, and transactions

Agriculture, Vineyard & Winery Program

Support the development and oversight of vineyard, agricultural, and winery management programs aligned with wine club needs and brand standards
Coordinate with growers, vineyard managers, and winemakers on harvest planning, production timelines, and allocation strategy
Monitor agricultural practices, sustainability goals, and quality standards
Support long-term vineyard and winery planning, including varietal strategy, yield considerations, and future product development
Serve as the bridge between agricultural operations and commercial demand

Customer Service & Member Experience

Own the end-to-end customer experience for wine club members
Serve as escalation point for member inquiries, issues, and service recovery
Ensure timely, accurate, and thoughtful communications related to shipments, delays, releases, and events
Use feedback and data to continuously improve service, satisfaction, and retention
Establish and maintain customer service standards that reflect a premium, relationship-driven experience

Events & Experiential Programming

Plan and oversee wine club–related events, including tastings, release events, vineyard experiences, winemaker dinners, and member gatherings
Coordinate event logistics, partners, budgets, and staffing
Collaborate with Marketing & Communications on promotion and storytelling around events
Ensure events deepen member engagement and support growth and retention goals

Vendor, Grower & Partner Relations

Build and manage relationships with vineyard owners, winery partners, distributors, and fulfillment vendors
Negotiate pricing, allocations, and program terms to support quality, margins, and member value
Ensure partners meet quality, sustainability, service, and compliance expectations

Marketing & Growth (In Collaboration with MarCom)

Partner with Marketing & Communications to execute acquisition and retention campaigns
Support content and storytelling that highlights vineyards, agricultural practices, winemakers, and events
Coordinate launch timelines for new vintages, seasonal releases, and special editions
Contribute to strategies that increase member lifetime value

Financial Oversight & Reporting

Own program-level financial performance, including revenue, costs, margins, and forecasts
Track agricultural and production inputs alongside commercial outcomes
Prepare regular performance updates for leadership
Identify opportunities to improve efficiency, profitability, and sustainability

Compliance & Risk Management

Ensure compliance with alcohol sales, shipping, agricultural, and tax regulations
Maintain documentation related to licenses, vineyard agreements, contracts, and vendors
Proactively identify and escalate regulatory, operational, or reputational risks

Qualifications

Required

Experience owning or managing a consumer-facing program, subscription service, or product-based business
Demonstrated responsibility for growth targets, revenue, or performance goals
Strong customer service orientation and issue-resolution experience
Experience coordinating with external partners, vendors, or producers
Strong organizational and project management skills
Excellent written and verbal communication skills

Preferred

Experience in wine, viticulture, agriculture, winery operations, or hospitality
Familiarity with vineyard management, harvest cycles, and production planning
Knowledge of alcohol compliance and direct-to-consumer shipping regulations
Experience producing or managing events
Comfort operating in entrepreneurial or evolving program environments

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Program Manager, Wine Club