The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.
JOB SUMMARY
The Associate Brand Manager, reports to the Brand Manager of Estate Brands, and is based at our Livermore, CA location. An enthusiastic and results-oriented marketer who is responsible for contributing to strategic planning and leading execution. This person will have a foundation in CPG marketing best practices. He/she will be a creative and consumer-led innovator with strong competencies in business analytics, data driven storytelling, and activating brands. This role is eligible for a hybrid work week (minimum 1x/week in Livermore office), and occasional travel as needed.
ESSENTIAL FUNCTIONS
- Strategic Business Planning: Understands the construct and business drivers of a brand’s P and L. Executes marketing plans against business priorities to achieve competitiveness and profitability. Readily applies analytical tools and methods to participate in the development of brand strategy.
- Leverages Insights and Analytics: Leverages appropriate tools and resources to unlock data. An analytics power user who transforms data into actionable insights and can craft a cohesive and compelling business plan. Leverages consumer, category, and brand trends to develop brand plans and effectively gains key stakeholder and leadership alignment. Participates in development of KPIs and reports on performance metrics in clear, concise manner.
- Building Brands: Applies knowledge and insights regarding consumer target across all brand activities. Understands and articulates nuances of brand positioning. Drives clarity in defining brand hierarchy and visual identify. Evaluates creative elements and provides constructive feedback to optimize visual identity where needed.
- Delivering Remarkable Innovation: Understands how to create a strong, cohesive concept via aligning product, packaging, and consumer idea. Has a deep comprehension of consumer insights and competitive landscape to identify and evaluate strategic opportunities for whitespace innovation. Delivers mind-opening marketing ideas and integrated marketing programs which increase consumer engagement, brand affinity and brand growth.
- Activating Brands: Deeply understands the consumer journey and develops brands and consumer engagement tactics that are tailored to each aspect of the consumer purchase funnel. Understands all key stakeholders (sales, distributors, retailers) and develops plans to engage at each touchpoint, including an overarching selling story that links the consumer and brand strategy.
- Effective Project Manager: Leads new product process with cross-functional teams to commercialize new products, develop sales tools, and execute marketing tactics. Can juggle multiples projects at varying complexities and strives for flawless execution.
- Clear Communicator: Has the ability to clearly communicate message verbally and in writing. Can confidently present brand plans and strategy to gain leadership alignment and/or key customer buy in.
- Culture Ambassador: Embodies a ‘can-do’ attitude and strives for continuous improvement. Excels in a fast-paced environment and embraces change. Assumes positive intent and thrives in a culture of collaboration.
QUALIFICATIONS
- Bachelor’s degree required; MBA preferred, but not required.
- 5+ years marketing experience, or MBA and 2+ years business experience.
- Super Premium+ alcohol beverage experience preferred, but not required.
- Strong grounding in CPG marketing best practices across the 4 Ps.
- Highly proficient in Microsoft Word, Excel, and PowerPoint (can create powerful marketing presentations for internal and external customers).
PHYSICAL DEMANDS
- Position operates in a professional office environment.
- Position includes travel to various industry and/or company events, up to 20% of the time.
- Ability to perform tasks requiring bending, stooping, standing, and twisting.
- Must be able to lift up to 40 lbs. (a case of wine).
COMPENSATION
- Hiring Salary Range Posted: $98,500 - $147,700.
- Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position related factors.
At The Wine Group, we are proud to be an equal opportunity employer, and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.
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NOTICE TO THIRD PARTY AGENCIES
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
