Southwest Mountains Vineyards is seeking a strategic, creative, and results-oriented Marketing Manager to lead and execute integrated marketing initiatives across our luxury wine and hospitality brand.

This role is responsible for brand positioning, content strategy, digital marketing, and revenue-driving initiatives across Direct-to-Consumer (DTC), hospitality, events, and wholesale channels. The Marketing Manager will work closely with leadership and department heads to strengthen brand awareness, increase visitation, and support long-term business growth.

This is a full-time exempt position reporting directly to the General Manager.

Key Responsibilities

Develop and execute annual marketing strategies aligned with business goals, with a focus on DTC growth, customer acquisition, retention, and wine club membership.
Manage and optimize digital marketing channels, including website, email marketing, e-commerce, SEO/SEM, paid media, and social media.
Lead content strategy and creative direction, overseeing photography, videography, design, copywriting, and storytelling initiatives.
Drive measurable business results through marketing efforts, monitoring key performance indicators including conversion, engagement, customer acquisition costs, retention, and revenue growth.
Collaborate closely with the Tasting Room, Wine Club, Events, and Sales teams to increase visitation, reservations, bookings, and customer engagement.
Support wholesale and trade efforts through the development of sales materials, brand assets, and event marketing initiatives.
Manage public relations efforts, media outreach, partnerships, and influencer relationships to enhance brand visibility.
Oversee external agencies, freelancers, and creative partners to ensure consistent execution and adherence to brand standards.
Manage the marketing budget and provide regular reporting on campaign performance, key metrics, and return on investment.

Qualifications

5+ years of progressive marketing experience with demonstrated success in driving brand awareness, customer engagement, and revenue growth.
Experience within wine, hospitality, luxury lifestyle, tourism, or premium consumer brands strongly preferred.
Proven ability to manage multiple projects and cross-functional initiatives simultaneously.
Strong analytical mindset with experience leveraging data to inform strategy and optimize performance.
Experience working with marketing budgets, agencies, creative partners, and external vendors.
Working knowledge of SEO, Google Analytics, and digital reporting tools.
Excellent written and verbal communication skills with a collaborative and proactive approach.

Preferred Qualifications

Experience with email marketing platforms such as Klaviyo or Mailchimp
Familiarity with website and e-commerce platforms, including Commerce7, Wix, WordPress, or Shopify.
Experience with paid social advertising, particularly within Meta Ads Manager.
Proficiency in Adobe Creative Suite, including Photoshop, Lightroom, Illustrator, and Premiere Pro.
Strong photography and videography capabilities, including capturing and editing lifestyle, event, wine, and hospitality content.
Experience creating short-form video content for social media platforms.
Familiarity with Canva, CapCut, and other content creation tools.
Experience with influencer partnerships, brand collaborations, and event marketing.
Passion for wine, hospitality, food, travel, and experiential brands.

Work Environment

Based on-site in Keswick, Virginia at Southwest Mountains Vineyards.
Evening, weekend, and event-based hours are occasionally required as part of hospitality operations.
Regular collaboration with winery, events, hospitality, and ownership teams.

Why Join SMV

Opportunity to help shape the marketing strategy and continued growth of one of Virginia's premier wineries.
A highly collaborative environment with visibility across ownership and leadership teams.
Creative freedom to build campaigns, tell compelling stories, and contribute to a rapidly evolving luxury hospitality brand.
Competitive compensation ranging from $60,000–$75,000 annually, commensurate with experience, along with a comprehensive benefits package.

Southwest Mountains Vineyards

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Marketing Manager