Join our estate leadership team and play a key role in shaping an exceptional, high-touch guest journey from arrival to farewell. This position leads the on-site experience, working closely with our Hospitality team to design and execute elevated visits, curated tastings, and signature events that showcase the very best of our property. You will oversee day-to-day guest operations, uphold and refine service standards, and coach a front-of-house team to deliver polished, personalized interactions that consistently exceed expectations and reflect our estate’s brand and values.

Job Summary:

The Estate Guest Experience Manager is responsible for leading and elevating the estate’s

hospitality strategy and delivery, ensuring exceptional, brand-aligned guest experiences across all

touchpoints. This role oversees high-touch hospitality programming, private and signature winery

events, and VIP client engagement, while collaborating closely with DTC, Wholesale, and the

Marketing team to support revenue growth and brand loyalty. The position requires a refined service

mindset, operational excellence, and the ability to balance strategic planning with hands-on

leadership in a luxury environment. The role is also responsible for providing direct supervision,

training, and performance management to hospitality staff to ensure consistent service standards,

professionalism, and alignment with brand values.

Supervisory Responsibilities (Leadership and Direct Reports):

• Brand Ambassador

• Estate Host

Duties & Responsibilities:

Hospitality Leadership

• Responsible for planning, communication, and execution of hosted guest visits, tastings, and

private experiences at the estate.

• Deliver elevated, high-touch hospitality experiences for VIP, member, trade, and ownership-

hosted visits, ensuring alignment with brand standards and discretion.

• Collaborate with the Member Relations Manager, the primary point of contact for mailing list

members, to align member communications with on-site hospitality execution and ensure a seamless,

brand-consistent experience from engagement through estate visits.

• Develop and implement new hospitality experiences that leverage the estate’s unique

attributes and brand story.

• Manage hospitality-driven experiential objectives on a monthly, quarterly, and annual basis.

Event Strategy and Execution

• Lead the end-to-end planning and execution of on-site private, member, trade, and winery-

hosted events at the estate.

• Coordinate events involving the winemaker at the estate, ensuring thoughtful planning and

efficient use of time and resources.

• Manage and evolve signature estate-hosted events, including Lake Party, member events,

employee events, SommSummit, and Entourage.

• Partner with DTC, Wholesale, and Marketing teams to align on-site events with strategic

objectives and brand positioning.

DTC and Wholesale Support

• Support DTC objectives by collaborating with DTC leadership to execute hospitality-driven,

on-site initiatives focused on member acquisition and engagement.

• Support DTC offer periods and membership retention efforts through experiential programming.

• Partner with Wholesale teams, both domestic and export, to support trade-facing hospitality

experiences hosted at the estate, as needed.

Budget and Resource Management

• Develop, manage, and track annual budgets for hospitality programming and events.

• Prioritize initiatives to balance daily hospitality operations, strategic projects, and

brand- building activities.

• Identify cost-effective solutions while maintaining uncompromising service and quality

standards.

Required Skills/Abilities:

• Excellent verbal and written communication skills.

• Polished interpersonal skills with a professional, client-facing presence.

• Strong organizational and multitasking abilities in a fast-paced, high-touch environment.

• Proven ability to manage budgets with discipline and attention to detail.

• Strong hospitality-driven sales acumen and comfort engaging high-net-worth clients and

partners.

• High level of professionalism, discretion, and sound judgment.

• Demonstrated ability to design and execute luxury hospitality experiences and events.

Education and Experience:

• Bachelor’s degree in Hospitality Management, Marketing, Business, or a related field.

• 7+ years of experience in hospitality, events, or client-facing roles, preferably within

luxury, wine, or lifestyle brands.

• Experience managing complex hospitality experiences involving multiple teams and external

partners.

• Experience with CRM systems and e-commerce platforms preferred.

Physical Requirements:

• This is an on-site position; remote work is not available.

• Ability to stand, walk, and sit for extended periods during hospitality and event execution.

• Ability to work indoors and outdoors in varying weather conditions.

• Ability to lift and carry materials up to 40 lbs. as needed.

• Flexibility to work evenings, weekends, and holidays.

• Ability to travel locally or regionally for estate-hosted hospitality events.

Peter Michael Winery

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Estate Guest Experience Manager