This hybrid role combines front-of-house hospitality with events planning and execution, centered on creating exceptional guest experiences at Pence Vineyards & Winery. The position focuses primarily on hosting in the tasting room and member spaces, while also working closely with the Hospitality Manager (HM) to deliver seamless, memorable events. The main responsibilities for this role have been divided into two different key areas:

Hosting Reservations – Member & Non-Member Guests

Greet and host both member and non-member guests in the tasting room and member areas, delivering engaging, high-touch experiences that foster lasting relationships, drive wine sales, and encourage membership sign-ups.
Assist in daily preparation of the tasting room and guest experiences, including wine setup, collateral, and table settings, ensuring presentation aligns with established SOPs.
Share the Pence Vineyards & Winery story, estate vineyards, and wines with accuracy, passion, and professionalism.
Maintain thoughtful post-visit outreach, engaging guests through their preferred communication channels to extend the relationship.
Actively upsell Estate, Penny, and Library wines, including large-format offerings, to enhance guest purchases.
Promote membership to non-member guests, highlighting long-term benefits and strengthening brand loyalty.
Collaborate with the tasting room team to achieve and exceed DTC sales and membership goals.

Events Coordination – Member & Non-Member Focused

Collaborate with the Hospitality Manager (HM) and CEO to develop and maintain a yearly calendar of member and non-member events.
Ensure clear communication with the HM, CEO, and ownership to prevent scheduling conflicts and maintain alignment on priorities.
Collaborate with the HM to manage event staffing needs and adjust tasting room reservations as necessary.
Deliver timely event recaps, including financial analysis (cost vs. sales), to guide future event planning and budget allocation.
Assist in the planning and execution of off-site member-focused events in coordination with the HM and CEO.
Maintain organization and inventory of on-site event supply containers, ensuring readiness of items and furniture.
Oversee logistics such as linen drop-off/pickup and other event-related supplies to support seamless execution.

Other Responsibilities

Attend weekly educational trainings on wine, service etiquette, and guest engagement.
Participate in weekly staff meetings to review sales metrics, membership sign-ups, and data analysis.
Assist the team with managing reservation requests via the RedChirp app and booking through the TOCK platform.
Perform additional duties as assigned by the HM to support overall operations.

Work Schedule:

Full-time: 5 days/week (Thursday – Monday)
Weekend and holiday availability required.

Qualifications & Skills:

3-5 years of winery service and events-related experience within a DTC-focused winery or similar hospitality environment.
Wine knowledge with WSET or CMS certification required.
Strong interpersonal and communication skills with the ability to build long-term relationships.
Computer proficiency, including MS Office and experience with Commerce7 preferred.
Excellent organizational skills with a detail-oriented approach to customer engagement.
Self-motivated, adaptable, and able to manage multiple priorities.

Compensation & Benefits:

Pay: $23.00 - $25.00 per hour
Additional Compensation: Sales commission, tips, member sign-up bonus, and membership retention incentives.
Benefits: Health and dental insurance, employee discounts, paid time off, and paid sick time.

Job Type: Full-time

Base Pay: $23.00 - $25.00 per hour

Benefits:

401(k)
Dental insurance
Employee discount
Flexible schedule
Health insurance
Paid time off

Work Location: In person

Pence Vineyards & Winery

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