Job Summary

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a passion for digital marketing and a strong understanding of multichannel marketing strategies. This role requires experience in SEO, content marketing, and performance marketing to enhance our brand presence and drive engagement across various platforms, supporting senior members of our team. The Marketing Specialist will work closely with cross-functional teams to develop and execute effective marketing campaigns that align with our business objectives.

Duties

Manages daily logistics & upkeep of the department (i.e., sample sends, inventory management, etc.).
Communicates, records, and tracks media hits & samples.
Serves as main contact for all promotional material requests.
Leads travel itineraries for all principals.
Supports the design, production and management of portfolio assets and collateral
Coordinates consumer & trade events and acts as brand ambassador.
Supports critics tastings.
Creates monthly internal newsletter.
Supports web, social and PR initiatives.
Pulls metrics for all digital platforms (website, Google, social) monthly.

Qualifications

1. Minimum bachelor’s degree, marketing, business, or communications emphasis preferred.

2. Minimum of 1-2 years in a marketing or sales role, preferably in a luxury wine.

3. Proficient in Word, Excel, PPT, and all Adobe creative suites.

4. Excellent verbal and written communication skills.

5. Ability to lift and carry at least 50 lbs., or a 9L case of wine.

Job Type: Full-time

Pay: $36.00 - $40.00 per hour

Expected hours: 40 per week

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Referral program
Retirement plan
Tuition reimbursement
Vision insurance

Ability to Commute:

Sebastopol, CA 95472 (Preferred)

Ability to Relocate:

Sebastopol, CA 95472: Relocate before starting work (Preferred)

Work Location: In person

Paul Hobbs Winery

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Marketing Specialist