Paradise Ridge Winery

Wine Club Coordinator – Job Description

POSITION SUMMARY

The Wine Club Coordinator is responsible for supporting and growing the Paradise Ridge Winery wine club through exceptional member service, proactive communication, and seamless execution of club operations. This role serves as a key connection between the winery and our members, ensuring a welcoming and personalized experience both in person and through phone and email correspondence.

The ideal candidate is highly organized, customer-focused, passionate about wine and hospitality, and thrives in a fast-paced team environment. This position reports directly to the General Manager.

CORE COMPETENCIES

Communication

Strong verbal and written communication skills with the ability to professionally represent the Paradise Ridge brand.

Organization & Attention to Detail

Ability to manage multiple projects, deadlines, club releases, and member requests efficiently and accurately.

Teamwork

Works collaboratively with tasting room staff, management, and other departments to support winery goals.

Customer Service

Provides exceptional hospitality and builds lasting relationships with wine club members and guests.

Adaptability

Comfortable working in a dynamic environment and adjusting priorities based on business needs.

Accountability & Integrity

Demonstrates professionalism, reliability, and confidentiality in all interactions.

RESPONSIBILITIES

Wine Club Operations

Coordinate all aspects of wine club releases and shipments
Manage club member accounts, updates, billing, and order processing
Create and send wine club communications including release emails, pickup reminders, and member updates
Maintain accurate member records within CRM systems
Assist in developing strategies to improve member retention and club growth
Proactively promote club memberships and upsell wine purchases
Monitor wine club inventory allocations and assist with release planning
Support wine club pickup events and member experiences

Member & Guest Experience

Provide outstanding service to wine club members in person, over the phone, and via email
Assist with hosting tastings and club member experiences when needed
Build strong relationships with guests and encourage wine club sign-ups
Help create a welcoming and elevated hospitality environment

Tasting Room Support

Support daily tasting room operations as needed
Assist with reservations, phone inquiries, and guest communications
Maintain knowledge of current wines, promotions, and winery events
Attend winery events, trainings, and offsite tastings when required

Administrative Duties

Utilize Commerce7, RedChirp, and POS systems effectively
Prepare reports and assist with tracking wine club performance metrics
Maintain organization of club materials and shipping records
Collaborate with management on projects and operational improvements

QUALIFICATIONS

Previous hospitality, wine club, or winery experience a must
Passion for wine and hospitality
Excellent communication and interpersonal skills
Strong organizational and multitasking abilities
Experience with CRM and POS systems preferred (Commerce7, RedChirp)
Experience with Vinoshipper a plus
Proficiency in Microsoft Office and Outlook
Ability to work independently and within a team environment
Flexible availability including weekends and winery events
Must be at least 21 years old
Valid California Driver’s License and reliable transportation preferred

PHYSICAL REQUIREMENTS

Ability to stand for extended periods of time
Ability to lift and move up to 45 lbs
Ability to assist with event setup, stocking wine, and maintaining hospitality spaces

SKILLS & EXPERIENCE

Professional and positive attitude
Strong attention to detail
Ability to handle confidential information appropriately
Self-motivated with strong follow-through
Proactive team-oriented mindset

BENEFITS

Competitive hourly pay and commission opportunities
Employee wine discounts
Medical, Dental, and Vision benefits
Paid Time Off and company holidays
Simple IRA retirement plan
Professional development opportunities
Team tastings and wine education

EDUCATION & EXPERIENCE

2+ years of hospitality, wine club, or customer service experience preferred
Winery and direct-to-consumer sales experience is a plus

WORK LOCATION

Full-time, on-site position
Paradise Ridge Winery – Santa Rosa, California

Paradise Ridge Winery is an Equal Opportunity Employer and values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, religion, gender, age, disability, sexual orientation, or veteran status.

Pay: $25.00 - $28.00 per hour

Benefits:

Dental insurance
Employee discount
Health insurance
Paid sick time
Paid time off
Vision insurance

Work Location: In person

Paradise Ridge Winery

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Wine Club Coordinator