Guest Experience & Wine Club Coordinator

Location: Paso Robles, CA

Position Type: Full-Time

Department: Direct-to-Consumer (DTC) / Hospitality

Join Our Team

We are seeking a highly organized, service-oriented, and proactive Guest Experience & Wine Club Coordinator to support our growing Direct-to-Consumer business. This role serves as a primary point of contact for winery guests, wine club members, and online customers, helping to deliver exceptional experiences across our Wine Club, Reservations, Ecommerce, and Guest Services operations.

The ideal candidate thrives in a fast-paced hospitality environment, enjoys building relationships, has strong attention to detail, and is comfortable communicating across multiple channels including phone, email, text, and in-person interactions.

This position plays a key role in member retention, reservation management, customer satisfaction, order support, and overall guest experience.

What You'll Do:

Wine Club & Member Services

Serve as a primary point of contact for wine club members, providing exceptional service via phone, email, text, and in person.
Manage membership enrollments, account updates, billing changes, upgrades, downgrades, and cancellations.
Maintain accurate member records and communication history.
Assist with wine club releases, including customization support, pickup coordination, shipment holds, redirects, and member follow-up.
Proactively communicate with members regarding payment issues, shipping exceptions, unclaimed releases, and account updates.
Support member retention and engagement through personalized outreach and service-driven sales support.
Assist with wine club events, communications, and on-site execution.

Guest Experience & Reservations

Manage incoming reservation inquiries and booking requests.
Coordinate tasting room, VIP, and special experience reservations.
Maintain accurate guest records, preferences, and special requests.
Collaborate with hospitality leadership to ensure exceptional guest experiences.
Support visitation logistics and special events as needed.

Ecommerce & Customer Support

Assist customers with online orders, account access, gift purchases, and product inquiries.
Process order updates, modifications, and address changes.
Support online product launches, member-exclusive offers, and promotional campaigns.
Help maintain accurate online product information and customer communications.
Conduct outreach to customers and prospective members regarding releases, promotions, and wine club opportunities.

Shipping & Fulfillment Support

Serve as a contact for shipping and order-related inquiries.
Monitor shipping exceptions, failed deliveries, redirects, and returned packages.
Coordinate with fulfillment and shipping partners to resolve issues efficiently.
Assist with club release logistics and member communications regarding shipping timelines and deadlines.

Administrative Support

Monitor shared inboxes, phone lines, text platforms, and service queues.
Maintain CRM, POS, reservation, ecommerce, and wine club records with accuracy.
Support reporting, reconciliation, and data management projects.
Assist with documenting and improving standard operating procedures.
Provide additional support to the Guest Services, Hospitality, and DTC teams as needed.

Qualifications:

Required

Minimum 2 years of experience in customer service, hospitality, wine club administration, reservations, ecommerce support, direct-to-consumer operations, or a related field.
Excellent verbal and written communication skills.
Strong organizational skills and attention to detail.
Ability to manage multiple priorities while maintaining a positive and professional demeanor.
Comfortable interacting with guests and members via phone, email, text, and in person.
Proficiency with Microsoft Office and/or Google Workspace.
Ability to learn and navigate CRM, POS, reservation, ecommerce, and shipping platforms.
Reliable transportation and ability to travel between local winery locations if needed.
Valid driver's license and acceptable driving record if driving is required for the position.

Preferred

Winery, tasting room, luxury hospitality, wine club, or direct-to-consumer experience.
Familiarity with platforms such as Corksy, Tock, RedChirp, WineShipping, or similar systems.
Experience supporting wine club releases and resolving shipping issues.
Knowledge of wine and wine club member service best practices.

Work Environment & Schedule

This is primarily an on-site position based in Paso Robles, California.
Occasional support may be needed at winery or tasting room locations in Paso Robles and San Simeon.
Flexible availability is required, including weekends, holidays, evenings, and special events.
Additional hours may be necessary during wine club releases, peak ecommerce periods, and major winery events.

What We're Looking For

The ideal candidate is:

Hospitality-driven and guest-focused
Highly organized and detail-oriented
A strong communicator and relationship builder
Comfortable balancing administrative tasks with customer interactions
Motivated by delivering exceptional service and creating memorable guest experiences

If you are passionate about hospitality, wine, customer relationships, and creating exceptional experiences, we encourage you to apply.

We look forward to meeting you!

Pay: $22.00 - $28.00 per hour

Benefits:

401(k)
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance

Experience:

Hospitality: 2 years (Required)
E-commerce: 2 years (Required)
Microsoft Excel: 2 years (Required)

Work Location: In person

Hearst Ranch Winery

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