Position Summary

The Winery Events Coordinator is responsible for planning, promoting, lead generation, booking and the execution of private winery events across a four winery portfolio and will assist with planning and execution of public winery events. This role delivers exceptional guest experiences while coordinating logistics, vendors, and internal teams to ensure seamless, memorable, and profitable events.

Key Responsibilities

Sales & Business Development

Develop and execute event sales strategies to meet or exceed revenue goals through attending bridal shows, networking events, and expos
Identify, attract, and build relationships with event clients, including weddings, corporate groups, conferences, and private gatherings
Lead the sales process from inquiry through proposal development and coordination of contracts
Cultivate repeat business, referrals, and long-term client relationships

Event Planning & Coordination

Plan and execute private events including weddings, receptions, corporate events, and private parties
Plan and support public winery events such as tastings, festivals, tours, and special promotions
Create and manage event timelines, floor plans, logistics, staffing needs, rentals
Lead and actively manage all phases of events, including setup, execution, breakdown, and site restoration
Coordinate with internal departments (events, marketing, winery leadership) and external vendors (caterers, musicians, florists, rental companies)
Maintain the master events calendar and assist with budget tracking to ensure profitability and ROI

Guest & Client Experience

Serve as the primary point of contact for clients throughout the planning and event process
Ensure events reflect each client’s vision while upholding winery brand standards and hospitality excellence
Lead service quality during on-sight events and resolve issues quickly and professionally
Provide guests with information about winery offerings, tours, tastings, and future events
Implement creative, personalized touches to enhance guest satisfaction and loyalty

Marketing & Promotion Support

Collaborate with the marketing team on event promotion across social media, email, and local channels
Assist with content creation such as; wedding & private event portfolio, brochures, packets, simple graphics, posts, reels, and stories when applicable
Ensure events effectively showcase wines, facilities, and scenic winery settings
Actively engage in networking events & expos for client recruitment

Compliance & Coordination

Ensure events comply with local laws, safety standards, and liquor licensing requirements by collaborating with Director of Operations and team support
Collaborate with leadership on budgets, contracts, staffing needs, and operational planning

Qualifications & Experience & Skills

Experience

Minimum 2 years of wedding and/or corporate event management experience
Background in hospitality, venue coordination, or event planning

Communication

Strong sales, customer service, organizational, and communication skills
Ability to manage multiple events and deadlines in a fast-paced environment
Excellent verbal, written skills for client and team correspondence

Leadership & Organization

Comfort and confidence in collaborating event teams
Strong problem-solving skills and attention to detail
Requires a self‑driven individual who thrives working independently and enjoys engaging with others

Technical Skills

Proficiency in MS Office, experience with CRM/POS, and event planning systems
(e.g., Planning Pod, Party Planner, and Square)
Cash handling and basic financial, budgeting and tracking experience
Wine industry knowledge advantageous, not required

Work Schedule & Location

This is an on-site position reporting to: Director of Operations
Not eligible for remote or hybrid work
Schedule includes weekends, evenings, and holidays as needed to support events

Augusta Winery

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Event Coordinator