Blending the fundamentals of winemaking and management skills
March 23 - 26, 2026 | Davis, CA
The UC Davis Wine Executive Program is uniquely designed to teach the fundamentals of winemaking and management skills necessary to be profitable in today’s challenging and dynamic wine industry.
Sessions are tailored to help industry leaders grow their businesses by expanding on such topics as building one’s financial acumen and expanding a company’s current marketing and branding strategies.
More than 1,000 wine industry executives have attended this unique and informative program over the past twenty plus years. Participants develop relationships with other key wine industry leaders that continue long after the program ends.
Our Participants
Since the UC Davis Graduate School of Management and the Department of Viticulture and Enology joined forces to create the Wine Executive Program in 2001, it has drawn wine industry decision-makers from major wine making regions of the world, including 27 U.S. states, France, England, Italy, Hungary, Australia, China, Chile, Argentina, South Korea, Japan, Canada, Indonesia and the Philippines.
By attracting such a broad mix of national and international participants, the program offers stimulating discussions about wine industry best practices and valuable networking experiences that endure long after the program.
Specifically designed to teach the fundamentals of winemaking and management skills necessary to be profitable in the challenging wine trade, the innovative program is tailored for middle and senior managers from wineries and vineyards of all sizes, industry suppliers, distributors, financial institutions, service providers and affiliated businesses.
Investors, developers, entrepreneurs and those looking to enter the wine business also benefit greatly from the program.
Program Pricing
As a participant, you will be exposed to the latest research, technologies and business trends that will affect the wine industry.
Your registration fee includes all course material, education fees, and meals.
$5,500 for the full four-day program, including Monday morning Boot Camp.
When registering, you will be asked to select your Boot Camp:
Boot Camp 1: Financial Statements and Analysis: The Bottom Line for Non-Financial Managers
Boot Camp 2: Grape Growing and Winemaking 101: The Fundamental
$5,000 for the program without Boot Camp (Monday afternoon – Thursday).
- Special Early Bird Pricing: Save $500 by registering before January 31st!
- Special Group Pricing: Save $250 on your second registration fee when two or more people from the same company sign up. Enter ID Code: GROUP at registration
Lodging (Not Included in Price)
We have reserved rooms on a first-come, first-served basis at the following locations. Please note the distance to Gallagher Hall from each hotel. A car or bike may be required. Aggie Inn offers bike rentals per day. One of our staff members will walk you to Gallagher Hall on day one of the program. Please meet in the lobby of the hotel by 7:45 am.
- 245 First Street, Davis, CA 95616
- Aggie Inn Wine Executive Program Booking Link
- Walking distance from Gallagher Hall: 0.6 miles
- Booking deadline: March 2, 2026
- Check in: Sunday, March 22 3:00 pm
- Check out: Thursday, March 26 11:00 am
- 173 Old Davis Rd, Davis, CA 95616
- Hyatt Place Wine Executive Program Booking Link
- To book, use the link above. Click the 'Book' button, then select your dates and room type and proceed with the booking.
- Tip: If you have any issues with the link, make sure you’re not trying to book outside the arrival and departure dates.
- Booking deadline: February 23, 2026
- Walking distance from Gallagher Hall: 0.1 miles
