Start a Lucrative Career in Wine Imports - Course Starts Nov 6

Students/Education By Sonoma State University Published on October 15

We are already preparing for the next (online) course starting Wednesday, November 6: Wine Import and Distribution.

This comprehensive course offers aspiring professionals and entrepreneurs the opportunity to build a solid foundation in wine importing and distribution, two critical pillars of the global wine supply chain. You will gain a deep understanding of the 3-tier system, government regulations, and market dynamics, positioning yourself to navigate this complex industry with confidence.

Through interactive online classroom discussions, practical homework assignments, and the creation of a personalized business plan, you’ll explore the full spectrum of the importing and distribution process—from staffing and licensing to investment strategies and exit planning. With a focus on real-world application, you will learn how to develop a viable business model, comply with federal and state regulations, and assess market viability, making this course ideal for those seeking to establish themselves or reposition within this lucrative sector.

By the end of this course, you will be equipped with the knowledge and tools to succeed in wine importing and distribution, whether you’re launching a new business, expanding an existing one, or transitioning into a key industry role.

Who Should Enroll?

  • Aspiring professionals entering wine import and distribution.
  • Entrepreneurs starting or expanding alcohol-related businesses.
  • Professionals wanting to deepen their import and distribution expertise.
  • Passionate individuals exploring the business of wine, beer, or spirits.

Please feel to reach out with any questions you may have. Click here to access the syllabus.

InstructorPeter Drewes

Dates: Wed. Nov 6 - Dec 11 '24

(no class on 11/27)

Online classes: 6-7 pm PST

Fee: $795