Sonoma State University is offering a five-week program in Wine Business Management. This five-week course "learn at your own pace" focuses on the key components of the wine industry and provides an understanding of the challenges and processes involved in running a successful wine business. Students will explore various aspects, including strategy, supply chain, production, distribution, sales, marketing, and financial management.
Mike will kick off the first meeting on January 23 and catch up with you on the follow dates, Jan. 30, Feb. 6, Feb 13 and Feb 20. Otherwise the entire course is self-paced.
At the end of the course, students will be able to:
- Understand key components and perspectives of the wine business.
- Explore wine business strategy and its impact on success.
- Examine grape growing, costs, quality, and supply dynamics.
- Learn about production, maturation, and packaging.
- Understand distribution complexities and regulations.
- Explore sales and marketing in diverse markets.
Dates: Jan.23- Feb. 20, 2025
Time: Thursdays 5-6 pm PST (Virtual)
Instructor: Mike Kush
Fee: $795
Registration deadline is Jan. 16 at 5 pm PST! Register here.
Student reviews 'Foundations of Wine Business Management':
"This course helped me very much. It was very important for me to take a class like this, to understand a broader scope of what's happening in the wine industry."
"I believe the assignments and lectures in particular have provided me with a solid foundation as I aspire to change careers from capital markets and finance to the wine industry. It was very nice to hear from a diverse group of industry professionals in the guest lectures as well as reading materials."
"This course forced me to think more strategically about how the wine business operates. It's more than growing and juicing grapes."