The WISE Academy has opened registration for a number of courses this July.
These courses are designed to build strong leadership skills and provide top - notch education to anyone interested in furthering their career in the wine industry.
LAST CHANCE BEFORE FALL
WISE #200 Management Jumpstart
June 10 | 9AM -12PM PT | Zoom
$425
From staff superstar to manager, now what? This three-hour course is designed for those superstar staff members who have been promoted to managers. Attendees will learn how to shift from being a ‘doer’ to managing the ‘doers,’ how to adjust and thrive as a new manager or supervisor of the team from which they were just promoted, understand hourly versus salary expectations from a management perspective, and working with and being respected by your peers and friends.
WISE #222 Roadshow Events
June 12 | 9AM -12PM PT | Zoom
$425
Are you concerned about navigating the ever-evolving wine industry landscape? Are you ready to uncover the secrets to driving robust direct-to-consumer (DTC) revenue and reducing dependence on your tasting room? Join us to delve deep into the art and science of road show events, where you'll gain invaluable expertise to plan, execute, and measure success.
WISE #220 Mastering Public Speaking
June 17 & 18 | 9AM -5PM PT | Napa, CA
$2,200
From internal meetings, to speaking to clients, your team is always communicating. Combining the art of story delivery with the science of psychology, we’ll teach your team to communicate with purpose and clarity, enabling them to overcome silos, give meaning to data and reports, and build better client relationships that net you the business.
BUILD FRONT LINE SKILLS
WISE #116 Outbound Phone Sales Professional
July 9, 10 & 17 | 9AM -12PM PT | Zoom
$400
Today’s DTC professionals are not content to sit by the phone and wait for it to ring. They are proactively reaching out to customers of all kinds in outbound phone campaigns. But how successful are they in converting those calls into cash? How is it measured? In this course, our instructors will help increase your odds of success by teaching your team the psychology of sales, how to craft re-usable scripts, and how to overcome the obstacles to closing sales. They will also share measurement best practices so you can monitor results and take corrective action as needed to achieve your revenue goals.
WISE #118 Corporate Gifting Professional
July 9 & 14 | 9AM -12PM PT | Zoom
$375
The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses. Explore the current business marketplace and reasons for gifting, develop research skills, understand marketing materials/pricing/negotiation processes, and become skilled at communication with internal partners to make your winery's volume gifting programs a success!
WISE #113 Wine Club Professional
July 15, 16, 18 & 24 | 9AM -12PM PT | Zoom
$425
This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.
WISE #111 Tasting Room Professional
July 15, 16, 17 & 24 | 9AM -12PM PT | Zoom
$425
This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.
WISE #121 ADVANCED Tasting Room Professional
July 30, 31 & August 7 | 9AM -12PM PT | Zoom
$400
This course utilizes the principles taught in WISE #111 Tasting Room Professional and takes tasting room employees to the next level of professional sales and superb customer service experiences. Creating the experience and selling it in a natural, service-focused way becomes easier with advanced professional sales skills taught in this advanced class. Attendees leave this course armed with the new tools to continue to build on current skills and lead them to build long-term relationships and, ultimately, increased sales.
LEADERSHIP COURSES
WISE #301 Advanced Leadership Coaching
July 29 | 9AM -12PM PT | Zoom
$575
In this leadership workshop, enhance your skills with better coaching and mentoring your team for even better results. Attendees will learn how to coach for success by 'catching' team members doing things right to encourage better actions and timely feedback with tools and best practices.
WISE #302 Mastering Incentive Compensation
July 23 | 9AM -12PM PT | Zoom
$575
Thinking about creating or updating your incentive compensation program (ICP)? In this leadership workshop, attendees will learn how to think through and develop or enhance a ICP for team members to encourage them towards behavior that will drive the business needs.
SPOTLIGHT ON MYSTERY SHOPPING
As a leader, you know the cost of missed opportunities—especially when foot traffic slows. In this environment, strong performance isn’t optional. It’s essential.
WISE Mystery Shopping provides a clear window into how your team performs when you’re not there. Our expert shoppers deliver detailed, data-driven insights into sales effectiveness, hospitality, and brand alignment—so you can coach with purpose, improve conversion, and protect your bottom line.
Don’t guess. Know what’s really happening in your tasting room—and take action.